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It’s done.
Can you tell that I’m just (and have been) itching to tell you all about it? 😉
You all in here, for tonight and until I rewrite and alter the front page tomorrow are getting a heads up on it, obviously full details will follow for all the rest tomorrow.
The name was very carefully chosen from a range of names and we altered it slightly to reflect that it was a brand, but we didn’t alter it to detract from the fact that it’s YOUR brand.
The name is ISE.
Independent Service Engineering Limited
Originally it was mooted as Independent Service Engineers, the very people that drive this, us. We hope you agree that it’s a nice name and one that we can all relate to, it’s pretty easy to remember at least.
You can see the logo HERE
K.
Re: Brand Identity
I like it! 😀
I think it sounds better as the I.S.E rather that the Ise (Ice).
Or the Isey, Mr P!
I see ice.
It’s easy and we have been referring to the name as ice as well as ISE and “I see”.
I like it because it says it’s us, the independents, it’s ours, our own identity and the name’s pretty cool I reckon. 😉
K.
Re: Brand Identity
It helps with the sales pitch again 😀
The customer sees the name, you tell them what the letters stand for, and that leads on to you telling them about the indepedance of the machine!
Re: Brand Identity
Goatboy wrote:It helps with the sales pitch again 😀
The customer sees the name, you tell them what the letters stand for, and that leads on to you telling them about the indepedance of the machine!
Do you really think that this was lost on us? 😉
K.
Re: Brand Identity
Like it, :tup: ISE is more than likely a better bet than ISA’s at the moment. 🙂
Nice Jim, see this is what happens when you get some sharp dudes in a forum, you get all the angles. 😉
Anway it just struck me that Chris should really take to this like a Penguin to Ice! 😆
K.
(Apologies, I couldn’t stop myself this time ;))
Re: Brand Identity
kwatt wrote:Do you really think that this was lost on us? 😉
Just pointing it out for the people at the back 🙂
You may now notice a few changes to this forum as well as a few other bits and bobs to reflect that we have gone public with the name. 😉
K.
Re: Brand Identity
are you gonna update the picture on front page as well. with new name etc. :tup: cool name by the way
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