Todays CDA meeting.

A brilliant day today and a pleasure to be a part of a proper negotiating team.

The day started with a meeting with John at his place in Nottingham, which was 2 hours going through a negotiating tree which John had 1/2 built before my arrival. Much the same technique as John used on the flip charts in my dinning room.
At the end of two hours we knew what we wanted, what we would settle for and had worked out signals between us, telling the other to shut up and say nothing. Easy.

We based our scenario on CDA trying to get out of Spares on a van stock.

In the meeting CDA were impressed with the work we have done over the last 2 weeks, I showed them Robs see through photo which went down very well. The idea of Graham Dixons “fix it” books was not lost on them along with the ideas we laid on them for increasing the interest in ISE.
ie:
Website (ise) becoming more of a tool
Detergent training flyers generating leads (London has done at least 6)
An ise appliance at the detergent training venues.
Booking appointments for John
Immediate technical follow up by Sean and Me where appropriate.
followed by delivery of 1st order.

John to handle the sale of “display” cabinetts ect.
The commisioning of POS stuff
The packs we put together

All of this reinforced the idea of ISE being credible and determined with purpose. All understood and taken in by CDA.

Van stock was their real concern. Their point that if we got 250 sellers all with van stock their liability to van stock equaled £28,000 and they had little control of being ripped off.
We offered to do the control and fund the van stock for a 5{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} reduction of the price of every appliance. That was nearly £14.00 per appliance, they did not like that when they thought about it…
We then had disscussions on the cost of the 5 year parts warranty and the 1st year labour, I reminded them that we had an agreement inplace and they should honour it or renegotiate the deal, a pause, then John comes in with we would handle all the spares and remove the 12 month labour element for a £40.00 reduction in the price. The plan and delivery had worked to a tee.
They of course accepted and then offered to backdate it to cover all appliances we had bought since February. It was brill.
John then confirmed that our buying price is now £170.00+ vat and the deal was done.

I have brought up the issue of the technical stuff, they promise to re try their efforts. John will do a monthly visit to iron out any problems. We have agreement from them to negotiate directly with BEKO for the spares purchases.

So this is what we have….

Every sale gets us £53.00 inc toward the running of ISE
Every sale gets us £47.00 inc toward the 12 month labour and 5 year parts.
Every 5+5 sale gets us £60.00 inc toward the labour in years 2 to 5.

IMO we should now shut up, keep this info very close to our chests, telling no one.
I also think its important we do have an ISE board meeting to fully thrash out all aspects of what we have achieved today. To plan and create song sheets for us all, to plan the future direction of John, to plan the van stocks and the purchase of them.
In the meantime any post about van stock should be answered by one person only..Kenneth your nominated 😆 that way there won’t be mixed messages.
John and I think we can still negtiate with D&G for the extended warranty cover for labour for years 2 to 5.

If you think about this situation its our best scenario.

Kevin