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Ok, what’s the difference between the ISE machine and the Beko machines?
I know Beko OEM the ISE, internally, are they the same?
Re: ISE Question
Check for the next training session in your local area and see the machine first hand!
George
Re: ISE Question
Its a long story but this is a shortened version.
Over 18 months ago Kenneth and I specified an appliance we wanted to bring to market.
We chose to go with CDA as the importer as they were in tune with our ideas.Months later, after seeing offerings from some manufacturers, we decided to accept the appliance Beko came up with. In truth it does not carry all of what we specified, but it was a good effort.
A good few months later we were able to actually say we were ready to sell the appliance. We had to suffer delay upon delay, very frustrating, but we got there, only to find that we have had to rewrite most of the tech stuff and user manuals to meet our high standards.
In the meantime,IMO, Beko has improved its range, whether they cherry picked our ideas or thought of them themselves is open to debate. Our ISE appliance is unique to us, no other Beko washer is the same, no one but us can order the unique spares. Having said that, of course there is a certain amount of component sharing, for instance the drain pump is a common Beko part, as the heater is too, although to my knowledge Beko use several across the range of washers they produce.
The short answer is yes, Beko does use common components, just the same as all manufacturers do, but the control PCB is unique to us, period.
Over the next few months we are travelling around the UK with info and appliances for you all to see with no obligation on your part. If any of you want to be involved with this opportunity, let us know (admin@ukwhitegoods.co.uk) we’ll invite you along to the roadshow when it’s in your area.
So is the ISE different, of course it is, take a look for yourself.
Kevin
Re: ISE Question
Hi,
Obviously macmini is not as clued in as he needs to be. He does not seem to be aware that all OEM’s produce a range of appliances, from budget through mid range to premium.
Any one who has actually seen the ISE machine will be more than aware of which category the ISE machine falls into.
He is also not aware that several, of both internal and external parts on the ISE machine are exclusive to ISE
.
He is not aware that a standard Beko appliance does not come with a five year parts guarantee included in the purchase price. ISE appliances do !He must also realise that unless he is a Beko appointed service provider he will not retain both the in guarantee and out of guarantee service work on the machine for a full five years, from date of purchase with ISE he would.
He is not aware that ISE appliances are exclusive to the independent section of the trade and will therefore not have to compete with the sheds
He is not aware that the service rates on the ISE machine far exceed all of the leading brands on the market today.
No other brand allows you to build and retain your own customer base and over time build it into a real asset to give a value to the saleability of your business, as used to be the case with manufacturers in years gone by. ISE does
Brand servicing is usually only given to a select few of the larger service providers in a given area.The ISE brand is open to all, provided they are a reputable company with a professional out look and are willing to undergo full product training, irrespective of the size of their company.
UKW training seminars have been held in nearly every location through out the uk, we have also written to every independent domestic appliance repairer with news of free training and the ISE brand. So unless you have been living in a cave, then everyone should have had the opportunity to find out about both UKW & ISE.
SeanRe: ISE Question
Macmini works in sales for one the UK’s two major retailers. They are not party to the ISE project as their sales and service ethos does not coincide with that of UKW.
Beko is a relatively new name in the UK and started at the budget end of the market. All manufacturers seek a respectable position in the marketplace and Beko is no exception. The development of the ISE project is of benefit to both parties. Intellegent and considered specification from UKW will no doubt be developed by Beko in its future products, to it’s ultimate advantage.
Consider also that we now have major manufacturers moving in the opposite direction in order to feed the gaping maw of “How cheap can we sell it?” generated by the sheds to keep their turnover going, at the customers expense.
We may never shift the millions of units which the sheds are able to, but hopefully we can stimulate sales of a quality product to an intellegent area of the market able to discern where proper value for money and service lie.
Regards,
Penguin45.Re: ISE Question
Del wrote:Hi,
Obviously macmini is not as clued in as he needs to be. He does not seem to be aware that all OEM’s produce a range of appliances, from budget through mid range to premium.
Any one who has actually seen the ISE machine will be more than aware of which category the ISE machine falls into.
He is also not aware that several, of both internal and external parts on the ISE machine are exclusive to ISE
.
He is not aware that a standard Beko appliance does not come with a five year parts guarantee included in the purchase price. ISE appliances do !He must also realise that unless he is a Beko appointed service provider he will not retain both the in guarantee and out of guarantee service work on the machine for a full five years, from date of purchase with ISE he would.
He is not aware that ISE appliances are exclusive to the independent section of the trade and will therefore not have to compete with the sheds
He is not aware that the service rates on the ISE machine far exceed all of the leading brands on the market today.
No other brand allows you to build and retain your own customer base and over time build it into a real asset to give a value to the saleability of your business, as used to be the case with manufacturers in years gone by. ISE does
Brand servicing is usually only given to a select few of the larger service providers in a given area.The ISE brand is open to all, provided they are a reputable company with a professional out look and are willing to undergo full product training, irrespective of the size of their company.
UKW training seminars have been held in nearly every location through out the uk, we have also written to every independent domestic appliance repairer with news of free training and the ISE brand. So unless you have been living in a cave, then everyone should have had the opportunity to find out about both UKW & ISE.
SeanSean,
No need to be like that, were there? 🙄
I’m aware of most of what you said, I work, as Penguin said, in one of the major retailers in the UK, i’m currently training up to become a white goods engineer, through work.
So, no, i don’t know everything, no need to talk to me like a kid though.
Re: ISE Question
macmini wrote:So, no, i don’t know everything, no need to talk to me like a kid though.
May I be the first to say on Sean’s [alias = Del] behalf, that he never for a moment intended to offend or belittle you in any way, shape or form macmini. 😉
He was merely laying out the salient points of the ISE machine and addressing those points as a general statement rather than pointed at you directly. Merely a statement of fact about the ISE machine for all to take on board was his intention and nothing more. 🙂
Sean would be gutted to think you would take offence so please do not do so. 🙂
Re: ISE Question
As Martin suggests I am absolutly gutted to think you could have possibly taken offence. My reply was only supposed to be a full and complete list of the differences between the ISE and OEM brand in response to your question. Perhaps I need to work on my writting style a little.
Sean
Re: ISE Question
Sean,
Sorry, i misread everything.
Looking back at it, i now see 🙁
Sorry if i upset you.
Kind regards,
Dan
Re: ISE Question
Hi Dan
Have you applied for ISE Trade forum access as iadom suggested as there is so much info in there.
RegardsGreg
Re: ISE Question
No offence taken Minimac. At least there will be two of us now to respond to the less well informed 😉
Sean
Re: ISE Question
Del wrote:No offence taken Minimac. At least there will be two of us now to respond to the less well informed 😉
Sean
Too Right!
Also, regarding getting ISE access, i tried but couldn’t get access 🙁
Re: ISE Question
macmini wrote:Also, regarding getting ISE access, i tried but couldn’t get access 🙁
You didn’t ask but you do now 😀
Dave.
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