As part of the launch campaign for the Indesit Moon washing machine Entertainment Technology News has reported that marketing company, Stage One, was called in to build the “˜Moonbase,’ a freestanding pod unit, designed to resemble a modern laundrette. Stage One was asked to provide the entire structure, including the lighting, sound, AV and IT content.
Built as an interactive tool to help raise awareness and highlight the unique selling points of the new Indesit Moon washing machine, the “˜Moonbase’ consists of a steel platform onto which was built a timber clad, steel superstructure.
The sides were constructed out of a Perspex type material to enable people to view the products inside and the whole pod was raised to a height of 500mm, entered by raised ramps to the front and back.
The internal environment of “˜Moonbase’ was completed with high gloss laminates, concealed lighting, a 42″ plasma, an internet station and an interactive MP3 player docking station, encouraging people to become their own DJ by plugging in their own MP3 player and playing music of their choice.
“Fulfilling our client’s aspirations within the timescales available, in both the pre-production and installation processes was a real challenge,” said Stage One’s senior project manager, “but we worked hard to successfully deliver a structure that more than delivered on the original brief.”
Many of us seem to think that the best place for the new washing machine is on the moon and not Earthly bound as it is.