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It may be my old fashoined sensibilties, and I know the latest flyers include this word several times. It is also on the ISE homepage at least three times.
I just think that, Hate, Hate, Hate is not how I would have worded it.
Dislike, Don’t like, can’t stand, convey the same message without the aggressive, confrontational sounding, HATE.
The world is already full of enough HATE to last long after global warming has done its worst.
A small and insignifcant point, but it is something I dislike, nearly said HATE 8) .
Jim.Re: HATE ..to strong??
Hi Jim,
Thanks for your comments,
I am afraid that strong marketing requires evocative language. You have 2 seconds to grab a consumers attention will point of sale or a website home page. Hate may be strong but dislike for example is too bland.
My primary marketing objective at this stage is about consumer awareness. Therefore, I would rather have the point of sale that is disliked rather than ignored.
I fully understand how the wording would not suit your own soft selling sytle which has proved very successful and if you want to give me a call I will happily talk for ages about our consumer proposition.
But I have to go will high impact until people have heard of us.
Cheers
John
Re: HATE ..to strong??
Thanks for your reply John, I fully understand your intentions.
I will say the I HATE with a vengeance the b*****d who stole my daughters handbag containing her credit cards, mobile, £60 in cash and the keys to her apartment etc last night. 😈 😈 😈
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