Blame The Penguin!

Because he’s the one that set me to thinking of this asking what articles were wanting written…

In an effort to beat Google et all at their own game I’ve been working on the site and some of the text over the past couple of weeks as I’ve had a bit of peace on occasion to do it, so there’s been some subtle re-writing to improve the site’s ranking. Primarily this has focussed around keyword density within content.

Don’t worry if I’ve lost you there, all you need to know is that the more we use certain keywords in any articles or posts the better indexed and, ergo, the higher up the search results we go.

The benefit of this is increased traffic and an increase in spares enquiries as well as a marked increase in repairs@. I know Mark, don’t bother I know you’ve not had much, which is weird as you are in a high internet use area.

Anyway, getting back to hitting the Penguin with a club…

I have, for a long, long time considered an entirely new section within the articles giving the lowdown on each brand point by point as we see it. To do this we need to list and write the following…

* Brand history where available, Wikipedia will be useful there
* Products produced or sold under the brand
* Official site link, if there is one
* Pricing point
* Quality from our point of view
* Logo (I can do that bit)
* Spares availability and pricing
* Fixability
* Models or range recommended
* Models or range to avoid

With me so far? Each one will obviously feature a spares and repairs@ link as well as the author and a link to the author’s website. If you don’t have a website (Chris ;)) then get one, tis easy that bit.

Now, to give you a sense of the scale of this little project, here’s a list of the manufacturers on the spares page. There are still more out there, I’m sure I missed a few and there are a few more in repairs@ but they’re pretty much insignificant…

AEG – AGA Rayburn – Ariston – Asko – Asea – Atlant

Bauknecht – Baumatic – Belling – Beko – Bernstein – Blomberg – Bosch – Brandt – Brittania – Bompani – Balay

Candy – Cannon – Caple – CDA – Continental Domestic Appliances – Cookers – Creda – Crosslee – Cuisina – Carlton – Continental Domestic Appliances

De Dietrich – De Longhi – Diplomat – Dualit – Dyson – Daewoo – De Longhi – Dimplex

Electrolux – Elica – English Electric – Esse – Eurolec – Ebac – Electra – Eurotech

Fagor – Frigidaire – Finlandia – Firenzi – Fisher & Paykel – Flavel – Fridgemaster

Gaggenau – GEC (General Electric) – Gorenje – Glen – Goldstar

Haier – Homark – Hoover – Hotpoint – Hygena – Hanseatic – Hinari – Hitachi – Homebase

Iberna – IDEA Cooker Hoods – Ignis – Indesit – In Sink Erator – ISE

Jackson – JMB

Kelvinator – Kenwood – King – Kompact – Kuppersbush

La Germania – LEC – Lacanche – LG (Lucky Goldstar) – Liebherr – Lofra – Leisure – Luxor

Maytag – Mercury – Miele – Matsui – MFI – Micromarc – Micromark – Mitsibushi

Nardi – NEB – New World – Neff – Naiko – NEC – NEI – Norfrost – Normende – Nilfisk

Ocean – Onyx

PABL (Premium Appliance Brands Limited) – Panasonic – Parkinson Cowan – Philco – Philips – Proline – Parnell

Rangemaster – Rosieres

Samsung – Sarena – Scholtes – Servis – Sharp – Siemens – Smeg – Sovereign – Stoves – Scandinova – Schrieber – Sebo – Snowcap

Teba – Tecnik – Teka – Tricity Bendix – technogas – Technolec – terim

Valera – Viking – Viva – Valor – Vestfrost

Waterline – Whirlpool – White Knight – White Westinghouse

Zanussi – Zerowatt

I can obviously do the major ones myself as I can do the ones that I am or have been an agent for in recent times. Many I dont’ know about.

Dave can help us with the spares bit, as in how easy, how fast and how much I’m sure. But Dave is too busy with other stuff to be doing this as a project for himself.

I can edit and rewrite to make them Google-friendly, no worries there. But to do the entire lot on my own is a hell of a task and, frankly, I need help with it from you guys if you don’t mind helping out with it.

What I suggest we do first is get a template in place to work to, if we use Word that’s fine but do it with no line spacing so it’s formatted like a text document as I have to format anything for HTML.

The format that Nuke takes this in is as follows…

Title – A few words, up to about fifteeen, no more but I’d suggest the brand name used ffor that only.

Sub-Heading – This is the short bit of text you see on the article’s index pages.

Header – This serves as a kinda short intro, we can skip it if required and jump straight to….

Content – This is the body of the article. I can get images etc in there but not scripts.

If you’re up for it this would be a quite astonishing accomplishment and a coup for us to accomplish it, but we need to have a common format and also a work plan to get through it.

Nicely though it will allow us to really highlight the bad boys and give a simple URL to our thoughts on any brand we get asked about rather than constantly answering posts on any particular brand, or at least reduce it.

So, you up for it then?

K.