Re: Getting It Right
Reach is the estimated number of viewers in a million online people basically…
Alexa wrote:Reach measures the number of users. Reach is typically expressed as the percentage of all Internet users who visit a given site. So, for example, if a site like yahoo.com has a reach of 28{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d}, this means that if you took random samples of one million Internet users, you would on average find that 280,000 of them visit yahoo.com. Alexa expresses reach as number of users per million. Alexa’s one-week and three-month average reach are measures of daily reach, averaged over the specified time period. The reach rank is a ranking of all sites based solely on their reach. The three-month changes are determined by comparing a site’s current reach and reach rank with its values from three month ago.
Often it’s very hard to get your head round stats, or at least to suss what they actually mean but essentially we’re doing pretty damn good. 😉
K.