SAMSUNG India Electronics has launched a promotion Dil Se Dil Milao Offer to promote the sales of its washing machines in the winter months.
States Mr R. Zutshi, Director – Sales, Samsung India, “In the second half of 2003, we had strengthened our washing machine product line-up as well as launched a new Tumse Hai Zindagi advertising campaign directed at the key target group for the product category, namely, women. Now with this promotion, we are seeking to add to the excitement around this product category, namely during the high-selling winter period”.
Samsung will be giving away gifts worth Rs 3 crore as part of the promotion.
From agencyfaqs.com
