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As this forum is 100{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} the best place to get clued up on technical issues us whitegoods engineers face every day,
I thought it may also be a great resource for running a better, more professional and profitable business.
Please no mission statements along the lines of..
To cherish and love our work and our dear beloved customers blah blah :rolls:Just your top 5 or 10 hints, tips and business advice as it pertains to our industry..
#1. If a machine is BER (Scrap) you must have the means to replace it, either with new or recon. Otherwise its easy money down the drain.#2. Be reliable. You will be forgiven for many things except leaving somebody staring out of the window all day wondering what time you will turn up.
I think Woody allen was credited with my saying “90{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} of success is just showing up”#3. When a machine needs spares you are only as good as your supplier. Find some good (good means fast and well stocked) suppliers
#4. Signwritten vehicle. So cheap and easy these days and pulls in work every day!
#5. Read and learn from technical enquires on this forum. Even in old posts, read the question and try to answer it in your mind before reading the posted replies.
#6. Monitor prices and make sure you factor in all overheads, including that twice yearly income tax bill, holidays etc.. http://www.ukwhitegoods.co.uk/modules.php?name=Forums&file=viewtopic&t=7440
#7. Leaflet drops etc. definitely work better than most other advertising formats in my experience, ( except recommendations) but its a numbers game, you have to think big because you can only count on a 0.5 to 1{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} response. I used to do leaflet drops of 25,000 to 35,000 covering every household in my area when I was trying to get my business up and running some years ago with poor to brilliant response depending on the leaflet design etc.
#8. Call divert to your mobile means your customers can always get hold of you, rather than your competitors. A pain sometimes and needs to be well organised, but well worth it.
Over to you 🙂
Re: How Can I Run a Brilliant White Goods Business
good call screening to weed out the rubbish and find the
customers with cash, is a good start.Re: How Can I Run a Brilliant White Goods Business?
Good tips for someone coming into self employment and maybe even to some already in the trade.
id like to add the #8 call divert to mobile used to be very expensive i could run up a large horrible phone bill easy, now since january iv joined 1 plan with BT, and each call has a capped rate of approx 20 or 30p? which is well worth it if your working as a mobile engineer, its taking the call and booking in the customer straight away, iv tryed other methods ie. call screener and after finishing word went through each call, some of them have already phoned and got someone else to do the job instead, also another dissadvantage to be aware of is the length of time to connect, when a customer calls a landline most expect to get through straight away instead of a time lapse, iv had customers tell me they struggle to get through?
also placing STICKERS on machines after every repair is a must, every day i go back to machines iv repaired with stickers on its a1 for repeat custom.
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