WEEE Christmas Promotion

[youtube:39lrrzxh]http://www.youtube.com/watch?v=76RQq0sEVLU[/youtube:39lrrzxh]

WEEE advert to be shown in the run up to Christmas
Advertising / UK
A waste electrical and electronic equipment (WEEE) recycling advert is expected to be shown in the run up to Christmas following £28,300 being raised for support.

The 30 second advert, produced by KM Productions, shows how WEEE diverted from landfill is sent for recycling and encourages householders not to dispose of old electrical equipment in their residual waste or to put them in a cupboard but to instead take them to their nearest recycling centre.

It is expected that the advert, paid for by donations from a consortium of companies, will be aired on Channel 4, Channel 5 and Sky in the fortnight before and after Christmas.

Justin Greenaway, contracts manager for Kent reprocessor SWEEEP Kuusakoski and the man co-ordinating the initiative, said to letsrecycle: “The website is one week old tomorrow so suffice to say I am very pleased with the response from these companies. I am very confident we are going to smash through our £32,000 predicted budget which will allow us to communicate to over nine million people at Christmas – how amazing!

“Goes to show the appetite is there in the recycling industry to raise profile of WEEE. The advertising of WEEE on national TV is something the UK should be proud of. No one else in Europe has done this and all funded from industry as well.”

K.