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You guys ever heard of this, very popular with the illiterate Yanks…
http://en.wikipedia.org/wiki/Black_Friday_(shopping)
Although a total Americanism, it’s not such a stupid idea.
I was thinking, which is always a bit dangerous of course, that we offer a reduced membership on “Black Friday”.
What we do is open it to new applicants only, promote the hell out it for a week leading up to it, then offer the rest of the year’s membership for, I dunno, £35 or something as an introductory offer only.
Even if we get half a dozen, it’s half a dozen new members for the following year and I happen to note that nobody else has ever tried it. 😉
Thoughts?
K.
Re: Black Friday
I had heard of this before ,what your proposing is not like shopping on a black friday where ALL have an opportunity for a bargain ,this would be for a select few only.
Are we not at risk of alienating those that have just paid there subs for a full year ?
However we could do a sign up offer at the Feb Whitegoods Conference or even at the Swift Trade Show ?Black Friday
Don’t get me wrong ,I’m all for something like it ,One thing the map shows is where our gaps are I’m just not sure how to recruit outside of our orbit ,maybe the swift thing could turn up new avenues .
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I am here: http://maps.google.com/maps?ll=52.056816,1.127795
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