Home › Forums › General Trade Forum › Wish me luck
- This topic has 13 replies, 9 voices, and was last updated 14 years, 2 months ago by
Ralph.
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January 12, 2012 at 8:29 pm #67344
Ralph
ParticipantWell self-employment started today.
Exited but still still a bit nervous about what the future holds.
If anyone can give me any advice, information, marketing ideas, or anything else to help me on my way im all ears.
Cheers 😀
RalphJanuary 12, 2012 at 9:02 pm #367134Lawrence
ParticipantRe: Wish me luck
HI Ralph
Are you coming to the mtg at the end of Feb ?January 12, 2012 at 9:21 pm #367135kwatt
KeymasterRe: Wish me luck
There’s a bunch of ladies and gents on here that will help you. 😉
One thing you can do is sign up for the engineer search.
Next, send me what you do where and I’ll let Amica and ISE know.
Lawrence’s suggestion (sort of) to come along in Feb is a good one. Loads of info is gleaned at these meetings and, I do mean LOADS!
Might not be much but, we all gotta start somewhere.
Best of luck Ralph.
K.
January 12, 2012 at 9:35 pm #367136Ralph
ParticipantRe: Wish me luck
Meetings on the 24th right?
Will try and do swap with ex as its my weekend with daughter. Whens the latest I can say?Will do the engineer search and will send you details for ISE/ Amica work, thanks Ken.
Cheers
January 12, 2012 at 10:06 pm #367137AMS
ParticipantRe: Wish me luck
Good luck Ralph. Welcome to the madhouse!
January 12, 2012 at 10:26 pm #367138QUICK FIX
ParticipantRe: Wish me luck
been working on my own here for 9 months its not easy but just stick at it get your name out advertising ,try letting agents uk whitegoods is a good place to get known .i find yell.com get a lot of work from that just stick with it and youll be okay.
January 13, 2012 at 8:32 am #367139robbra
ParticipantRe: Wish me luck
Since I did a basic website about 2 years ago I now get 4 to 5 calls a week from it but I also got on all the local free search sites and would say that I get the same from them. No cost, and on most I’m in the top 3 in their listings. I also leafletted when I started with sticky labels attached. The leaflet said “you may not need me now but stick me on your washer just in case”. I still get new calls from 10 years ago with them. Bright yellow makes them stand out.
Good luck. 😉
RobJanuary 13, 2012 at 12:00 pm #367140lee8
ParticipantRe: Wish me luck
Good luck. He is some advice I’ve found useful.
First and foremost it’s about running a business and learning how to bring work to you.If you can’t run a business, comparing it to being employed and doing a few fiddles on the side which frankly is no more than a hobby that makes a bit of money, there two very different entities.
There is nothing wrong with making a bit of cash on the side, but don’t make the mistake of trying to scale up something that won’t scale up.
I was given this bit of advice that has always stuck with me:
This is a real story about Hippies and loaves of bread (yes, true!). Many years ago, a bunch of friends decided to bake some fresh bread and sell it door to door in a nearby ‘posh’ neighborhood. They baked half a dozen or so loaves and went out and sold every one. Flushed with the success of their brush with capitalism, they went out and purchased a load of flour and other ingredients. Working overnight, they produced several dozen loaves. Out they went, and just as their market testing had predicted, they sold six loaves.
If half of your potential clients don’t even slightly wince at your prices, then you are not charging enough.
Expect a few inquiries each week where the person on the phone goes quiet after giving them a rough quote. Clients that always want discounts and always query prices are frequently the ones that are not worth the trouble of supporting. Be wary of the small business mindset that says that every customer is precious – no, some are a pain in the rear and should be dropped.
Too many small businesses are afraid of putting their prices up (yes, even in the current climate) for fear of losing clients.
Think of this example: You run a business that buys widgets for £6 and sells them for £8. 100 customers makes you a profit of £200. Let’s say you decide to compete on price and reduce your prices to £7? Now you need 200 customers to still make that £200. Doubling your customer base is not easy. Instead of this, let’s say you up your prices to £9. You now only need 66 customers to make £200. In other words, a third of your customer base can leave and you still make the same amount.
Remaining customers can benefit from the better service you can give them and you have more time to spend on marketing and other activities beneficial to the business. If you just lose 20{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} of customers through the price rise then you can bet they were mostly the high maintenance ones that caused the most hassle, paid late, and kept asking for extra discounts. Aim to deliver premium products and service at premium prices.
I wish you well, just remember repairing appliances will now become a smaller part of your working life.
January 13, 2012 at 1:49 pm #367141Martin
ParticipantRe: Wish me luck
Flashy website Ralph :tup:
I love the testimonials….wow! 😯
January 13, 2012 at 5:16 pm #367142Ralph
ParticipantRe: Wish me luck
Thanks for the ideas really like that sticker idea Rob.
Lee thanks for confirming what I suspected that if someone is asking for a free call out their probably not worth the effort.
Thanks for the approval Martin, Ive had a lot of time on my hands. The template is here http://www.templatemo.com/preview/templatemo_221_wall When I was embedding the testimonials I just used some random youtube video, I will change that lol 😳January 13, 2012 at 7:59 pm #367143leavemetogetonwithit
ParticipantRe: Wish me luck
Ralph wrote:When I was embedding the testimonials I just used some random youtube video, I will change that lol 😳
That’ll be a shame. I enjoyed watching, “Mrs. Smith of Hull” in five windows simultaneously with staggered start. Reminded me of Koyaanisqatsi. My advice is give up appliance repairs now and go into making films. 😆
Mike.January 14, 2012 at 12:28 pm #367144Ralph
ParticipantRe: Wish me luck
Thanks Mike glad you enjoyed it 😉
Sorry but today Im going to have to put off my burning desire to be the next Ed Wood as my hard drive has been making some warning clicking noises
Backing it all up while I canJanuary 14, 2012 at 12:51 pm #367145robbra
ParticipantRe: Wish me luck
Ralph,
If you want me to send you a copy of my flier and sticker PM your address and I’ll get it in the post before I go down the Nile on Monday.
Lee is right, don’t under price yourself, I’m £50 plus a mark up on parts, very flexible upwards 😉 most jobs well over £70 and just this weekend 4 customers willing to wait 2 weeks ’till I come back from Egypt for their repairs. I must be doing something right.
RobJanuary 14, 2012 at 3:16 pm #367146leavemetogetonwithit
ParticipantRe: Wish me luck
Ralph wrote: my hard drive has been making some warning clicking noises
Backing it all up while I canOh, that’s funny. I bought my present PC s/h over a year ago and it’s always done that. Got another one ready anyway and going to swap over when I get a quiet moment. Which I won’t get I suppose until I turn this clicky old PC off!
Mike. -
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