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Google are blatently reducing the quality of organic results in order to drive more paid traffic.
can we expect anything else
Re: the end of organic results ?
I’ve spent the last 12 months just using Google for my advertising. My workload is slowly reducing. I have started readvertising in the Yellow Pages and Thompson Local.
Someone needs to come up with a better alternative to Google, they have to much of a Monopoly.Re: the end of organic results ?
walnut wrote:Someone needs to come up with a better alternative to Google, they have to much of a Monopoly.
Why spend money spreading your advertising all over the place when Google provides a ‘one stop shop’ for all? One platform but many players, true, but play the system right and you be the benefactor.
Google is in everyone’s home, place of work and mobile phone. Google is where we go for everything and more. If we have a question, Google has the answer. Be on Google and be the answer people seek, simple effective and, for the most part, FREE!
Re: the end of organic results ?
It may still be free but they are increasing the amount of paid ads that are shown in the search results. Google places was great but that has been replaced with Google +. The map with pin points of local business don’t always come up in search results.
Had a call from a Google adwords rep who told me I should be biding atleast 50p per click and spending around £15/day. I told him there was no way I was spending £5500 a year just for Adwords.
Comeback Mr Yellow pages rep in your nice new BMW all is forgiven.
Has anyone tried Facebook? there seems a lot of buisnesses advertising on the selling pages. I would give it a go but feel I would be swamped with messages from people wanting something for nothing.
I was also put of facebook after I contacted a plasterer from a selling page. he turned up 7hrs late then threatened to ‘kick my f**king head in’ because I turned him away.Re: the end of organic results ?
I don’t think organic search will change all that much, Matt Cutts is just making a point as he often does on these things.
Google got where it is through organic search results and sifting the ever growing data out there better than anyone else by way of a simple UI. That’s the core of why people use Google and I doubt Google is too stupid not to realise that.
The trouble with Adwords is that you get a lot of static that you are paying for sadly and that, people continually ramping up their bids for the keywords just increases the cost for everyone. In the end, those with the deepest pockets win if you play that game.
It is a brilliant business model though. For Google.
What Adwords doesn’t cater for very well (IMO) is smaller local businesses that don’t have cash to throw at Google and, as I already pointed out somewhere on here, unless you do your ads well then they’ll get flung up and get clicks where you don’t want them to. That costs you money.
But to larger companies, they often won’t understand why you’re so worried about a few hundred quid as often the figures that are important to a micro business are completely irrelevant to a larger one.
K.
Re: the end of organic results ?
i think the word thats being thrown around is scroogled
basically google is forcing any business to pay them to have any chance of visibility on the famed page 1
more and more customers i speak to dont even look at page 1 now as they are fed up with national company’s when they are simply looking for a local company ..
ally
Re: the end of organic results ?
Just spotted a quick one regarding google sales. My wife has been in in the media game for 21 years and to this day she has never heard of anyone being contacted by google to discuss sales.
The UK is littered with adwords re-sellers (yell, thomson, BT to name a few)that use google adwords as a platform to sell their own products and charge for a managed adwords campaign (5 mins a day for a small business).
These companies will often call you and say they are google to start a sales pitch……
A couples of hours reading the adwords tutorials saves a fortune and saves giving away earnings.
On another note….have a look at mumsnet.com and get a listing and a couple of customer reviews on there. Brilliant free bit of advertising and ranks well to…….
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