Supermassive Appliance Groups

At the time of writing we had recently reported on the Whirlpool and Beko team up and then hot on the heels of that rumours that Bosch might buy Whirlpool which, whilst politically interesting in the industry gave rise to looking again into who’s who and who owns what. A lot of buyers, for vari…

The Big AI Lie

Unless you’ve been living in a very remote place, with no news, no internet and almost no human contact of any kind, you’ll have heard of AI, artificial intelligence as, in 2023/24, it’s been absolutely everywhere. But breath… it’s okay, we’re not about to tell you how the world is go…

Heat Pump Dryers Part II

A number of years ago we published an article asking if heat pump dryers were worth the extra costs, it was almost eight years ago in fact and the bottom line is that we said that, for most people, most of the time, they probably weren’t. Eight years on has that changed? The short answer is not…

The USP Conundrum

USP, Unique Selling Point, is a tough one for appliance producers as they don’t really have any. If you look then sure, you’ll see some bigger load sizes/capacities, something about AI or whatever, lights, a flash screen and other little things to try to differentiate the appliance they’re …

Greenwashing 101

Greenwash, noun, dictionary definition: “an attempt to make people believe that your company is doing more to protect the environment than it really is” By the definition of the word we could accuse almost any company of this practice but, in the appliance industry it is sadly rife, at least …

Washing Machine Wash Performance

You buy a washing machine to clean stuff. So how do you know how well it performs and it is doing what it should? We started doing some science stuff a few months ago and testing, imperially, a bunch of washing machines for review purposes to gauge the performance and claims made. The results thu…

Changing Integrated Door Types

We will often be asked if you can change integrated doors from one type to another, commonly with sliding or fixed refrigeration products The short take away answer is, you cannot change, modify or adapt from one type to another. Designed That Way Most integrated fridges and freezers, as well as …

Is My Fridge Freezer Safe?

In light of the recent tragedy suffered due to the horrific fire at Grenfell Tower in London we have been getting asked a lot about the safety of fridge freezers and whether they are a fire risk, should people buy a new one or not and so on Please understand that in this article we are not doing …

Built In Planned Obsolescence

Is it true that manufacturers have deliberately set out to make stuff obsolete after ever shorter periods, or is that not the case at all? We’ve weakly argued or at least hinted on this website that it seems that there is a deliberate policy to make appliance lifespans shorter, and, from our pers…

Is Auto Dosing Worth Paying For?

Automatic dosing of detergent and conditioner, is it a good thing or a bad thing? In the world of commercial machines, automatic dosing or auto dosing has been about for a while and in full-blown commercial use, we can understand why. The primary reason is to control costs, preventing operators f…