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Re: Can anyone make me a website?
kwatt wrote:With the links in it of course.
If I don’t get the work it may as well be someone else on here that gets it IMO. I’d much, MUCH rather see that than see the customer disappear to a national repair service. 😉
K.
We do the same as wellhttp://www.oxforddomestic.com/coverage.php
For those of you new to websites, linking to another website is like “voting” that site as a good website on Google and other search engines. Hence if we all link to the WTA on our sites then the WTA member search will be pushed up Google search results for “washing machine repairs”, or whatever terms, so we all benefit as more customers are drawn away from the nationals for no cost.
Re: Can anyone make me a website?
Hi guys,
Just wanted to say thanks for all of the links and help. Im gunna start work on one as soon as i can…. when ive got some spare time that is ,its all kicked off since people got paid at the start of the month .Also ive got a baby on the way so not gunna have much from now on! So whenever i get a chance i will crack on. 😀Again, many thanks!
Re: Can anyone make me a website?
will be sending you some stuff if you can put it into my entry please ,can someone explain “linking”
Re: Can anyone make me a website?
Lawrence wrote:can someone explain “linking”
It’s where your website has a URL link to another website who in turn has a URL link back to yours.
Re: Can anyone make me a website?
Lawrence wrote:will be sending you some stuff if you can put it into my entry please ,can someone explain “linking”
It is an important part of being visible on the web.
As Chris said but I’ll expand on a little, many search engines use and view inbound one way links as valuable as it shows that your website is relevant and informative, very often providing the answer to the search query. Although the focus shifted to other things, such as content and keywords, it remains very, very important.
The more inbound links, the higher you rank in that area with the search engines.
The higher quality of inbound links you have, such as from a website with what’s known as “authority”, the higher up that you go and very often the higher value is transferred to your own site.
As an example, me putting the links on to find an engineer here from NWAR boost the rank of that particular page slightly. It’s visibility is raised and I then get the chance of work not only from my own website but also off the back of the search here. I then add a page here (as the site has authority) and link back to NWAR, boosting NWAR’s ranking which, in turn boosts the engineer search function.
So far as the search engines are concerned, if you plonk in “washing machine repair Glasgow” and it finds the Find An Engineer page, NW’s site or the NW page on here all of them offer a solution to that query.
Although I didn’t do it (I should have) what should be on the NW engineer page is a list of postcode areas and town names, county names on there that NW cover as well. That then openly competes on a level playing field with a lot of the big boys that are doing this now.
But, if you wanna try to snatch some of that work, you gottta take the pain and sit down and do the work. There’s no point bemoaning that the work has dried up or that so and so is blagging all the work off the internet if you don’t bother your backside to do something about it.
Cruel I know. But valid. 😉
K.
Re: Can anyone make me a website?
Okay Lawrence, here’s the thing about the engineer pages and links…
They don’t get a huge amount of hits but then, I’ve not done a tremendous amount of work on them yet.
I did the initial ones just on three months ago, not done much since then with it other than mess a little with the meta tags and a bit of content, certainly no serious SEO stuff.
But, look at the attached.
That’s 100 views a month roughly on the two initial ones. That’s 100 potential customers, a month!
You needn’t be a genius or an internet guru to work out that even if you get the typical 1-2{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} conversion rate that this is an additional 1-2 customers a month just from that one page. If the conversion is higher, I have no idea as I’ve not looked at it, then it raises in line with the conversion percentage. If, let’s for argument say 10{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} visit your own site and 1{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} of that converts it’s another chance at a call a month.
So throwing up your details on UKW, FME and anywhere else you can is, to be blunt, a complete no-brainer and you’ve have to be a complete muppet not to do it as the cost is zero, the potential, while not mammoth, is enough to make spending the time on it worthy of a little effort.
And, as I like to say, it’s the gift that keeps on giving. You do it one time, maybe update it once in a while but it keep son sending customers and/or potential customers your way. It’s sorta like me waving a wad of notes under your nose and telling you it’s yours but you telling me it’s okay, you don’t need the money and I can keep it.
Me, I make use of quality inbound links, every SEO trick I can muster, every scrap of a chance that I have to put myself above the competition and I’ve no qualms admitting it either or admitting that, when it’s free, I’m falling over myself to use what tools are available.
Interestingly, as an experiment, I added Ron’s Repairs earlier tonight and it’s had 4 hits so far. One, me checking, two Google indexing, the rest… customers. In about three hours.
One of the big complaints I hear all the time (it grates after a while) is that whenever repairers plonk in “*whatever appliance* repairs in *wherever*” to Google or Bing all that comes up is Repaircare, DAG, 0800 and so on. Well, if you want to be in the race you have to enter it. Sitting back and thinking that someone will wave a magic wand and solve that problem… I can pretty much guarantee that someone won’t. There’s a distinct shortage of working magic wands I’m informed.
Which means, I’m afraid, that if you want to get ranked in Google, Bing and all the other search engines you need to use the same methods that the competition uses or, be smarter still. The very first step of that process is to have some sort of online presence. The next step is to promote that presence.
If you don’t and ignore the opportunities that you do have you’ll just bleed business to the people that are doing something about it. See above for some names of those that are doing something about it.
With as blunt an explanation although, at the meeting in September I will warn you I’ll be even more “direct” will we say, I’ll expect some details to list you there in the next few days.
K.
Re: Can anyone make me a website?
Well having waded through your last 2 posts Ken I cannot agree entirely with the premise that web links aid search engine ranking. Links are vital for sure, agreed ( I have links to my site all over the Internet) but if you have fancy webpages without a miriad of keywords and metatags you’re placed nowhere on Google, Bing or any other search engine for that matter.
Repaircare and 0800 have more keywords than Encyclopedia Brittanica hence they are well up there. Stuff loads of stuff on your websites and less of the pretty graphics the only way a website has any ranking to be seen or have true purpose.
Re: Can anyone make me a website?
Sorry Martin, you’re not entirely correct, partly but not entirely.
SEO is a whole discipline and profession unto itself and there’s a whole load more to learn and, keep learning, as technologies change and evolve. For example, every update to Google’s algorithms, the last big one being “Panda” means you have to revaluate what you do and how you do it.
Link building and content are two constants in it along with meta tags, keywords and some other stuff. Like, a lot of other stuff.
K.
Re: Can anyone make me a website?
I’ve no wish to doubt what you say Ken, in fact you’re technical knowledge on the subject is going way over my head. So by definition it must be right what you say. But putting my argument into more simplistic context so others like me can understand, I can say with some degree of certainty that most white goods business websites are very poor indeed.
Pot, kettle, black you may say browsing my web site, but it works, it’s up there, Google loves the info it contains. The vast majority of new business comes from that seemingly innocuous, old and very basic format. When I look at other sites across the UK, some look very slick indeed and the guys must have spent a fortune paying someone equally as slick for creating them. But they rank nowhere by simply showing fancy graphics but with bu$$er all content.
Sites like that you can stick URL links all over them but the end result is pretty much as effective as ‘go faster tape’ is on an Austin Allegro.
Re: Can anyone make me a website?
On that point, you are spot on.
So many sites I look at are bad and you’re site while it’s not flashy does the job. By that I mean, it’s not populated with silly stuff, it just does what it says on the tin, does that well and that’s all you really need to start getting a return on it.
What I really can’t get my head round these days is people that don’t have anything online at all.
K.
Re: Can anyone make me a website?
kwatt wrote:What I really can’t get my head round these days is people that don’t have anything online at all.
Funny that eh? 😈
Classic example, and I shouldn’t speak out of turn in this way, but hell you know me well for it…..one of my local ‘colleagues in the trade’ (- note inverted comma’s) doesn’t have a website and has relied almost totally over the years on newspaper ads. Things must be getting tight for him right now as he’s resorted to walking the streets popping crappy fliers * through the letterbox!!!!!!! 😯
Shall I tell him or shall you…………… :eeek:
* He knows where I live so avoided putting one through my door lest I spotted it.:martin:
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