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Morning all.
You’ll have seen all the stuff about the new search and, probably had the newsletter with the taster on it. Next week I’ll do another and ensure that it’s highlighted further to drive the message home.
In the meantime, now that I’ve got it back online, promotion of it starts again.
I’d backed off it for a long time as it wasn’t the way I wanted and there was no way to track anything the way it was. Now there is. 🙂
So, just for a laugh I’ve set up some Google ads for it which is going to cost UKW about £10 per day to put us up there with repaircare, 0800 etc. on Adwords for washing machine repairs (I hope). I’m not able to spend the silly money those companies do as, for UKW, it generates no income to plough back into it.
I have looked at doing some serious SEO on it but, to be blunt, I don’t have the cash to do it for said reason, doesn’t earn anything. I will however have a word with my SEO hounds and see what we can do with it on the cheap.
As opposed to the old system, we have full track and trace on what comes in, in terms of what calls are logged to the system, who to, what fails and so on. This makes it much, much easier to see what sort of bang per buck your getting as opposed to the map as was, where you don’t know what’s going through it.
However, as you can see the WTA members stick out like a sore thumb and I would, if I were you, expect more enquiries about membership due to this and the newsletter I just sent.
I’d also suggest using it as a benefit to WTA members, they basically get a free upgrade to being highlighted on the search results. It might be worth a little article on the WTA site and a mail sending. Apart from anything else, even if they get nothing from it, it shows that the TA is actively doing stuff.
K.
Re: Engineer Search
Yeah it is good I think, really good.
Now all I need to do is get traffic to it so the work feeds in there rather than “elsewhere”. Although, some bugs to work out first, but that won’t take too long I don’t think as Sudeep is on the case and, I gotta say, he’s done a cracking job on this.
I’m really down with the idea of beating the big boys at their own game.
But, there’s more stuff we’re tinkering with. 😉
I did say I had a plan some time ago.
K.
Re: Engineer Search
I just searched washer repair ipswich ,and UKW is second from top under repaircare 8) who by the way are advertising local service ,then in the next breath saying over 500 engineers ,also apparently there engineers are qualified not sure what to though
Re: Engineer Search
Spoke with SEO guru today, got more to do.
Will take a week or so at least so long as I get left alone in a dark room with a PC to do what needs done.
I can do more, a lot more, but for that I need to allocate resource, primarily funding.
K.
Re: Engineer Search
Okay, so it’s not in the “public” domain where the muppets like RC, JTM etc. can all read it…
Google: range cooker repair ayrshire
Google: rangemaster repairs ayrshire
Google: hygena repairs ayrshire
Google: hygena repairs glasgow
Top results every time, one for NW’s site which I’ve tweaked a little. 😉
One for the UKW NWAR page which, I tweaked a little. 😉
I’ve so far completed (pretty much) ISE’s site and NW’s. UKW is the f**king Forth Road Bridge, a true mutha of a job and it’ll never be done but, I will say, I’ve done a fair bit. To prove the point again…
Google: munros domestic appliances
If Barrie would give me a bit more to go on, like what people will search for, like “washing machine repair Arbroath” or whatever it’d be much better as I’ll just target the keywords/phrases.
The WTA site I’ve still to tweak, that’s on my list of things to do when I get a chance.
What surprised me was how effective it was on the engineer pages, I didn’t seriously expect first page of Google results as I didn’t go completely mental with it. Yet. 🙂
I did however go f**king barmy with…
Google: find an appliance engineer
😀
So, we rank and we rank well with this stuff.
And so it was that my devious mind came up with another plan to get more hits delivered to the search.
In the meantime, if you want multiple chances at getting work of that internet thingy I need the info to do it and add the listings and you can perhaps now see the importance of having a page on a site that has authority. The links and keywords pass to the other domain effectively boosting your rank and, if the general trade wants to fight back against RC, 0800 et all then they’d better get up off their lazy asses and do something about it. And, let’s face it, this isn’t exactly a huge heap of work to pass the info to me, it’s me that’s gotta go do the grunt work.
K.
Re: Engineer Search
Take a look at the NW page, here:
http://www.ukwhitegoods.co.uk/help/abou … mited.html
That’s a good example and a good way to do it.
All the tagging and geek stuff I’ll do.
K.
Re: Engineer Search
Info? Will this do?
All the different appliance repairs.. eg Washing machine repairs Arbroath, Tumble dryer repairs Arbroath, cooker repai…. etc.
Towns: Arbroath, Carnoustie, Forfar, Brechin, Kirriemuir, Montrose, St Cyrus, Laurencekirk, Fettercairn, Inverbervie, Inverkeillor,
Areas: Angus, Tayside
Postcodes DD7, DD8, DD9, DD10, DD11, AB30
Anything else?
Or is this not what you were looking for in the first place? 😕Re: Engineer Search
For the moment, yes.
I’ve expanded the listing and honed it a bit. 😉
Give it a while till Google et all re-trawls and updates the listing and you should see hits to the page.
The omission of the apostrophe is very deliberate BTW.
K.
Re: Engineer Search
Oh, the brands you want to target would be good as well.
Then claim your Google listing per Ally’s instruction and, since you don’t have your own website yet, point it at that page.
Just trust me, I know what I’m doing with this sh1t. 😉
K.
Re: Engineer Search
I have the google listing, I am in the process of a website and brands:-
AEG Amica Ariston Arrow Asko ATAG Balay Bauknecht Baumatic Beko Belling Bendix Bosch Brandt Bush Candy Creda Crosslee Daewoo De Dietrich Delonghi Dimplex Diplomat Dyson Electra Electrolux Fagor Flavel Fridgemaster Frigidaire Gaggenau Gorenje Haier Haus HEC Hitachi Homark Hoover Hotpoint Hygena Ignis Indesit ISE John Lewis Kenwood Lamona LEC Leisure LG
Matsui Micromark Morphy Richards Nardi Neff New World Norfrost Ocean Onyx Panasonic Philips Proline Rangemaster Rosieres Russell Hobbs Samsung Sanyo Scholtes Schreiber Sebo Servis Sharp Siemens Smeg Sovereign Stoves Teba Technics Tecnik Teka Thorn Tricity Bendix Whirlpool White Knight White Westinghouse Zanussi
Not bad from memory eh? 😉Re: Engineer Search
Too many. 😉
I can list them no problem but tell me the top ten you want to actually target to get work on. What I need to do to SEO the sh1t out it is to go for a few and get results on those.
What do do is relegate the ones that you really can’t be ar$ed with and concentrate on the rest. I’m not saying don’t list them, just highlight the ones you actually want to do and do well.
K.
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