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Re: Free call outs
jeremy wrote: Free estimates have to be balanced out somewhere in the business. i would suspect by over charging on other jobs.
+1
And many customers are educated enough to work that out for themselves. (That’s why your business doesn’t fall off a cliff when you raise your call out charge; as long as it’s reasonable.) Therefore, by my reckoning, free call outs = preying on the educationally disadvantaged by having some of them subsidise others.
Mind you there are a few well-intentioned beginners who start up that way which is fair enough if they’re not aiming to make a profit in their first year or so.
Mike.
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