Home › Forums › UK Whitegoods › The Board Room › On Ocassion…
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kwatt.
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August 7, 2005 at 7:03 pm #144123
kwatt
KeymasterRe: On Ocassion…
Some interesting ideas Sean.
I’m trying to get this across as well as I can, but obviously failing with Kevin totally.
I’ll try again…
It’s money that neither we nor anyone else would ever have had were it not for the existance of Repairs@ so, fair enough, I take the point that perhaps we should profit from that idea and the implimentation of it. However, by the same token we’ve not got enough cover to make it as attractive as it will be in time just yet so we have to make the best of a bad situation that we’re in there. So, I took that and worked on a way to steer around it being bad and tried to spin it into a good one, silk purse from a sow’s ear if you like.
Losing the possible money to the subs, we don’t know yet as we’re only sussing the approach on this, is of little consequence from a financial standpoint for the amount that we’re looking at, but I do take your point about revenue streams onboard fully and I do also acknowledge that we can’t give everything away, as I’ve said already. But, what will we be known for should we do this and make this gesture, once again we’re known for giving a lot back and that will be further re-inforced with the arrival of the terms on which the washer is delivered, even further when ACH traps. But what it does do, in my mind, is it will pave the way for a blindingly good deal and one that people will immediately and unconditionally trust to be right as we’ve done it, irrespective of their feelings towards UKW.
Yes, Homespares may well benefit, but they’d do that with or without us in the frame as would many others doing similar. But the more we drive people towards UKW the better and, next time that customer needs an engineer, advise or a spare I think you’d find them back on UKW, not on Unifit’s site.
K.
August 7, 2005 at 9:44 pm #144124Dave_Conway
ParticipantRe: On Ocassion…
Frankly I can’t quite see why the fook (no “ooh matron” for me :)) this has turned in to such a massive debate.
First off, having looked at the Unifit site, it’s unfinished by a long shot so this will have little or any impact on referals to repairs@ for some time yet. They are also in a position where they are in a massive competition battle with e-spares etc, they don’t have much hope of gaining any ground there to be honest, it’s the same as repairs, there’s only so many spares to that are required in any one given day.
We have the advantage on spares sales as we are the only site that offers back up by engineers.
Kevin, I agree that by asking “us” to attend a repair that the customer already has the spare for (or think they have the correct spare/diagnosis) is a pain and will quite often go tits up, that isn’t the case for a lot of the guys out there, they are quiet and any extra work is a bonus, even if it turns in to a double trip. They don’t have the overheads, don’t do contract work…..
Ken, the subscribers recieving £1k is silly though, you already said yourself that the whole subscribers thing is daft, and to be honest I’m now in agreement with that and I think we should (fook knows how now though) make moves to kill the whole idea and refund the money, another discussion for Tuesday that one before I get shot down 😀
I personally don’t see this as a massive issue as we are always in control and if anything at anytime proves detremental to UKW and more importantly the members then we just knock it on the head with the reason “well, we tried”. UKW will always be known as trying new angles and ideas, but we should always remain open and honest and hold our hands up if they don’t work….
Trial periods 😉
Dave.
August 7, 2005 at 11:10 pm #144125kwatt
KeymasterRe: On Ocassion…
No massive debate really and it’s good to bounce this stuff around, even if it does make Kevin and Sean learn how to type. 😉
You’re right, the site is massively bereft of many things much like our own, but then it is almost an impossible task to make it comrehensive as we’ve discussed in the past, we just do (or you do) the best we can with it. In the end the best approach to selling spares (IMO) is that one we’ve taken with the forums to support them. The profit is high, the returns are extremely low.
e-spares is a battle for another day, no point in fighting that one now. ther eis however, a lot of merit in what Sean proposed but that requires more cover in Repairs@ as well as a bit of technical trickery. It should be very doable, but I think that we can profit bythis big time and, with Domotechnica and the right contacts, still more so. My problem is getting the strategy across. 😕
What if I told you we could tailor the callout fee and advise the punter in advance of what it was going to be? Technically, this is possible but I will have to do a bit of consultation on it. Also, it is (or will become) a subscriber benefit so should not the subs fund at least in part fund that developement? Contract work or not, to get calls at the rate I set irrespective of whether the part was bought in advance is a good thing to me, sod it I can lump them up and steal work from the big boys, good thing. 🙂
I don’t think we should kill the subs at all, I’m just looking to find the point of it. There’s got to be one. We just need to give it purpose and direction as it currently doesn’t have one. I’m not going to shoot you down on it as I think that it’s something that needs discussing and it needs a purpose. The premise is good and sound though.
The point of giving away the cash is that is was never ours to start with, or was going to be, so making good of it is okay in my book.
If this fails, for whatever reason, well it failed, we tried. So what?
K.
August 8, 2005 at 7:59 am #144126Del
ModeratorRe: On Ocassion…
I know that we really need to disscuss all this little lot, face to face, hence the meeting after the training conference tomorrow.
But it would be a big mistake in my view to scrap the subscribers.
It really isnt about the money, lets face it a fiver a month is niether here nor there.It is the principle behind it that counts. When you sign up to join any group or organisation you have to abide by it’s rules.
Our rules are all tied up in the Charter.
Our future ambition should be to get all the membership to become subscribers as they are then totally committed to a very marketable
concept backed up by a regulatory body provided by the A.C.In fact it is my opinion that eventually unless you are a sub you should not recieve any jobs from Repairs @ at all.
I realise that it is still early day’s for making this compulsory but its not as far away as we might think. So we should start sowing the seeds of its eventual reqirement.
I fully conceed that at no time should we ever make it a condition of joining the site but we really do need to start showing a difference between subscribing members and freeloaders.
Sean
August 8, 2005 at 10:27 am #144127Dave_Conway
ParticipantRe: On Ocassion…
Good, that got a reaction then 😀
Dave.
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