Re: Slogan?
I’ve been giving this some further thought. As its strengths are not only that it has input and influence from the Independent Service Engineer, and that they can give the aftercare service, but that this washing machine is intended by ISE to be repairable – and even live on as a recon when eventually replaced.
The ISE. A modern washing machine with a future.
The ISE. Reviving the past to secure it’s own future. At ISE we intend our washing machine to be repairable like they used to be. We believe it has a fututre working long and hard for you and your family. It wasn’t so long ago that washing machines lasted much longer than they do now because parts were reasonably priced and almost all independent engineers knew how to fix them …. etc. etc..