Welcome to the PowerDesk cyberkitchen

No sooner did the inhabitants of Canneto di Caronia in Italy run screaming from their homes after the spontaneous combustion of domestic appliances, than PowerDesk and DuPont decided it would be a good idea to unleash a cyberkitchen on an unsuspecting world.

Inquiry puts dent on warranty sales

Sales of extended warranties have suffered ever since the much-hyped inquiry into claims that a monopoly market existed. Headlines claiming that extended warranties are a “rip-off” and a total waste of money were somewhat unfounded, and have done nothing to support dealers, who are bearing the br…

Enough of cricket; marketers now plead their case with women

Last week, both Electrolux Kelvinator and Whirlpool of India announced the launch of two new Awards to recognise the accomplishments of Indian women. While the Electrolux-Financial Express Awards for Women in Business aim to recognise contributions of women in the area of business, Whirlpool GR8!…

Einstein the fridge fixer

After he revolutionized the concepts of space and time and helped usher in a new view of light and matter, Albert Einstein turned his talents to the refrigerator.

High-tech appliances move into the garage

Two big appliance sellers, Whirlpool Corp. and Sears Roebuck and Co, unveiled refrigerators this year that convert to freezers with the turn of a knob. The fridges also have built-in heaters so that the refrigerator sections can withstand the cold temperatures of a garage without inadvertently fr…