Hoover Flight Fiasco BBC 2 Trouble At The Top, “Fiasco”. The documentary shown on the 12/05/2004 on the know Infamous Hoover Flight Fiasco or” Hoovergate” as the US press called it.
The viewing figures were 1.7 million. The program has had rave reviews. Still no word from Hoover. The program followed the sad tail from start to finish. Following the events that happened ten years ago when Harry, Sandy & Lee crashed the Maytag AGM, to speek to CEO Len Hadley.
It was made in true documentary style and gave an even handed view from all those involved. Maytag, Hoover’s owners at the time & still the owners of Hoover in the USA seem unable to “Sweep the Hoover Fiasco under the Carpet”!
But then this was the largest Marketing Blunder, the Industry & consumers have ever seen! BBC Hoover Fiasco 1.7million watch the program,
part of the Trouble At The Top series.” We crashed the Maytag AGM, to speek to Len Hadley, we had our meeting with Maytag.” said Harry Cichy from the Pressure Group. ” Objective acheived”!