New research reveals that 1 in 2 consumers would support a ban on the least energy efficient domestic electrical appliances. 93% of consumers surveyed would also be in favour of tougher product regulations and consumer incentives to purchase energy efficient goods, to reduce the impact of our increasing energy consumption on climate change.
The study of over 1,000 consumers, which examines consumer attitudes towards energy efficiency and measures to help safeguard our future energy supply, coincides with the launch of a new report “The Rise of the Machines” from the Energy Saving Trust, which highlights an explosion in the number of energy using products in our homes and calls for stronger measures to help manage the rising energy demand.
The Rise of the Machines report shows that between 1972 and 2002, electricity consumed by household domestic appliances has doubled, and is anticipated to rise by a further 12% by 2010, while electricity used by consumer electronics, currently totalling 16% of domestic electricity consumption, is predicted to double by 2010.
Some of the measures consumers would like introduced are: Better labelling – over half (57%) of consumers support a call for improved and expanded use of ‘energy saving recommended’ labelling to include consumer electronics, with a demand for ratings on everything from MP3 players to laptops to mobile phones; and improved product standards for fitted appliances in new build homes.
Almost two thirds (60%) believe new build homes should have mandatory product standards for fitted appliances – with the report predicting that an extra 2 million homes will be built and equipped with energy using appliances by 2020, mandatory standards for products in new homes could reap significant energy savings.
Philip Sellwood, Chief Executive, Energy Saving Trust, commented; “As the consumer electronics market continues to grow, further development of energy efficient products will be vital to help in the fight against climate change. Whether buying a fridge, MP3 player or DVD recorder, consumers should be able to make an informed choice between an efficient and inefficient model”.
“With 90% of all washing machine sales now A rated, the consumer appetite to make the greener choice is evident, but Government action is needed to make sure consumers are also able to make the most informed choice when buying consumer electronics”.
The energy saving recommended label is currently used on over 1,700 products across more than 106 manufacturers & suppliers and 36 retailers. The label identifies the most energy efficient appliances, heating, insulation, glazing and lighting products, and the Energy Saving Trust is currently expanding its scope to include consumer electronics.
From New Builder