Home › Forums › General Trade Forum › Do you get penalised for being good?
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bazza500.
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September 6, 2005 at 8:50 am #11812
bazza500
ParticipantHere`s the question…… Is it the better you are at your job the more flak you get from customers?
I`ve now being doing this job for over 13 years and before that I repaired Tornado fighter aircraft.(slight difference). We have a fixed repair charge of £47 (£40+VAT).
I`ll bet there`s a lot of people out there been doing this job a lot longer than me and therefore look at the call list in the morning and could probably diagnose 75{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} or more of faults straight away. They know exactly what to take to the job and exactly what to check and replace.
The problem is that because you know what your doing the call only takes 10mins. If you didn`t know what your doing it may take 1 hour but at the end of the call who is the customer happier paying the £47 to.
How many times have you heard “£47?, you were only here for 10mins”. And I can assure you responding with “you`re not paying for what I do, you`re paying for what I know” goes down like a lead balloon!
Is it a case of taking longer to do the repair even though you know what`s wrong so as the customer thinks they`re getting value for money?
What response does other engineers give to the statement “£47?, you were only here for 10mins”?
September 6, 2005 at 9:05 am #146737admin
KeymasterRe: Do you get penalised for being good?
We charge £50.00 plus vat for an electrical repair to laundry product. We rarely have an issue as you descibe, I can’t recall the last one at all. However we do fully inform the customer of our fixed price repair policy which includes a small repair charge of £40.00 plus vat where the call was a 10 minute call. This is at engineers discretion and works very well for us.
KevinSeptember 6, 2005 at 9:14 am #146738bazza500
ParticipantRe: Do you get penalised for being good?
Hi Kevin,
We inform all our customers about the charges when they phone the call in but it still doesn`t stop them moaning! You get the mathematicians saying that means your getting £240 plus Vat per hour. IF ONLY!!!September 6, 2005 at 9:14 am #146739Goatboy
ParticipantRe: Do you get penalised for being good?
£40 + VAT!?!?!?!? I wish we could. There’s too much competition around here to charge that much 🙁 We can charge that much for dishwashers, but generally, you’ve earned it on a dishwasher.
If a customer doesn’t want to pay for your expertise, I’d poke them in the eye, and tell them to get their Indsh#t/Servis fixed somewhere else. Maybe kick the door off the machine before I left.
What are they paying for then?
Well, if I wasn’t in an eye-poking mode I’d say they are paying for…
Labour, petrol (unless you charge seperate for that), expertise, tools, a 12-month guarantee, shop over-heads, and also mention that Gordon Brown is a complete ****-monkey.
Can you tell I’m in a good mood this morning?
September 6, 2005 at 9:19 am #146740bazza500
ParticipantRe: Do you get penalised for being good?
Goatboy wrote:£40 + VAT!?!?!?!? I wish we could.
Better not read Kevin`s post above!!!
I don`t do dishwashers. Too much like hard work.September 6, 2005 at 9:27 am #146741kwatt
KeymasterDishwashers are brilliant! Fantastic source of revenue, especially built-in/integrated as no-one wants to know them.
We changed the charges here so they now vary on the brand which takes some account of the hassles of the brand, getting spares etc. as well as the price bracket of the product. I don’t expect a Vauxhall to be serviced at the same rate as a Mercedes and I do not see that our industry should be treated any differently.
Charges range from £50 upwards to over £100 depending on the product, all are fixed rate. If the customer doesn’t want to pay that they are welcome to go elsewhere.
K.
September 6, 2005 at 9:32 am #146742Goatboy
ParticipantRe: Do you get penalised for being good?
bazza500 wrote:I don`t do dishwashers. Too much like hard work.
🙄 That’s where all the mulla is!!!!
Of course, the easy way of avoiding problems, is to agree a price before any work is done.
September 6, 2005 at 12:31 pm #146743eastlmark
ModeratorRe: Do you get penalised for being good?
This was a common problem, especially in the days of Hotpoint carbon jobs. ( I would sometimes read the situation and remove the motor to do this). Sometimes I wondered if the customer would be happier if we flaffed around trying this that and the other (as Kevins engineers must do 😉 )before finally getting it right, rather than using our expertise to get it right first time.
Given the amount of testing and that now required, there is no such thing as 5 minute jobs anymore. Not that they ever really were 5 minute’s anyway but that was the number the customer always came up with which is the same 5 minute’s that they write on the note on the door when popping out.September 6, 2005 at 12:41 pm #146744EFS
ParticipantRe: Do you get penalised for being good?
Built in dishwashers……..Can’t get enough of ’em they are one of the jobs that the do it for nothing boys won’t touch so I can charge the proper rate for the job.
I too had a life before this job until I joined the Colston dishwasher company in 19** and I’m still managing to put bread on the table, nothing else though just bread! 🙂
But seriously though I always tell my customers when they book the job what the labour rate is and make no apology if it only takes 5 mins to fix eg. drain syphoning etc.
I recently went to a job where another “engineer” had spent half a day on a repair and not found the shirt button in the sink trap.
I fixed it in 5 mins and charged half as much.
Was the customer happy?
What do you think?Steve
September 6, 2005 at 1:39 pm #146745Martin
ParticipantRe: Do you get penalised for being good?
Quoting a fixed rate for a call over the telephone to your customers is a must in this trade and is the fairest way of doing business. £40 a very reasonable rate indeed considering the overall expenses we all have to live with in order simply to knock on their door after all.
The trick is to have the ability (based on experience mainly) to suss out your customer as quickly as possible the moment you cross their threshold. By that I mean, are you dealing with a snotty old cow that looks down on you as if pond life has entered the room? Or a humbling little old lady that dearly wishes to make you a cup of tea before you start work? Maybe some smart ar*ed husband opens the door to you and states that he could easily fix it but couldn’t spare the time?
Possibly some civil servant type has taken time off from his busy desk job at the Ministry just to let you in to fix “the wifes machine”? or even the filthy stinking top flat with some foreign bird that’s watching your every move and only speaks 6 words of English, “Hello!” and “How much will it cost?” 😀
They are all so very different and have differing attitudes to the charges you make as well. Therefore it is best that you in all cases quickly establish the problem, deal with that problem and show your customer the machine working after you have pronounced your findings. 🙂
If we use an example of those characters I have listed above, all having the same machine with the same fault (lets say a Zanussi W/M with a duff Door Interlock = 10 minute job usually)
The ‘snotty cow’ ? For her I would clean the door glass, check the drain filter. Do a ‘dry test’ then ask for a couple of towels for a ‘wet test’ Stand over the machine watching it intently on its every sequence, then declare the “ALL OK Madam!”
The little old lady? The same treatment but enjoy a cup of tea in doing so.
The smart ar*ed husband? Fix it in record time and demand my £40 (plus parts etc) and away ASAP!
The Civil Servant? The ‘full works’ on this one and at a real steady red tape governmentaly enquiry sort of pace. Finding fault with every component I touch hopefully!
..and the Foreign Bird?…Make sure I see the money up front before I lift a finger to help :rotfl:
September 6, 2005 at 3:01 pm #146746andy_art_trigg
ParticipantRe: Do you get penalised for being good?
You are spot on Bazza. I long since came to the conclusion that the quicker and more efficient you are, the worse it is for you. You are totally right that they are paying for your skill and knowledge but no matter what you say, customers don’t value us in the same league as solicitors and lawyers who the public reluctantly accept DO charge for their knowledge.
Nothing will ever change this. I used to do things like remove the motor from a Hotpoint and strip it down, clean the comm and reassemble – fitting the brushes to pad the job out. I didn’t charge any more, but the customer was much happier. I also pointed out things like the cowboys would have fitted you an entire (probably not even new) motor or they would have fitted a pump (instead of unblocking it) or taken the machine away and told you they’d fitted a timer when it was only a blocked pressure system.
It used to really get to me that an incompetant who fitted loads of parts or struggled for over an hour to get to the bottom of it and charged £100 would please customers more than me fixing it in 15 mins, honestly and without fitting unnecessary parts for £45
The only real answer IMHO is to either pad things out and make them think they’ve had better value for money (it’s not dodgy as long as you aren’t doing it to increase your labour costs) or point out how much cheaper you are than the manufacturers.
I actually had the following printed prominently on my invoices –
“My prices are currently nearly £50.00 cheaper than Hoover and Hotpoint. On minor repairs the costs are even lower. Hoover and Hotpoint currently charge around £90.00 Labour plus parts for a repair. “
It’s probably out of date now but I believe it’s something customers ought to know and most have no idea how much cheaper we are than the manufacturers.
September 6, 2005 at 4:23 pm #146747Bryan
ParticipantRe: Do you get penalised for being good?
The occasional customer who makes the “£40 for 10 mins. work” remark never bother me anymore.
They`ve already been told the likely charge before and during my visit and I normally have the bill written out before I call them through for final discussion about the fault and payment. I simply hand them the bill and my business card and say “there you go , just as i said on the phone”. 🙂
I think this way I don`t give them time for any comments and on the odd occassion when an unhappy remark is made I simply repeat “that is what I said on the phone isn`t it”.
These people don`t know anything about running a business and I don`t accept having to pan out jobs just for the sake of it.Bryan
September 6, 2005 at 5:06 pm #146748andy_art_trigg
ParticipantRe: Do you get penalised for being good?
Bryan wrote:
These people don`t know anything about running a business and I don`t accept having to pan out jobs just for the sake of it.Bryan
The object is to retain customer’s and their recommendations. It’s a choice we all have to make. Some can afford to be tougher with customers than others I suppose. Depends on your circumstances and the competition faced.
September 6, 2005 at 5:26 pm #146749Bryan
ParticipantRe: Do you get penalised for being good?
A fair and firm attitude is how I see it and I believe the customer respects you for it. It is true though that it`s easier to take this approach knowing you have plenty work on a week to week basis.
As I said it`s only very occassionally someone queries my charges and I find most decent customers (the type you want to keep) just appreciate having an appliance repaired at a cost effective price regardless of how long it takes.Bryan
September 6, 2005 at 6:54 pm #146750Linda
ParticipantRe: Do you get penalised for being good?
If a customer rings the office to complain that the engineer ripped her off as he was only there 5 minutes I usually reply that I sent a very experienced engineer who knows exactly what he is doing – alternatively she could have had another engineer who isn’t so well trained and who would probably take over an hour to do the same job. Customer usually shuts up after that.
The fact that I only have one engineer is neither here nor there really.
Linda
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