Vestel, which produces and markets the most improved Technologies globally with the motto of “Turkish of the Technology”, has signed a marketing and distribution agreement in Turkey with the American Whirlpool company, which is the number one white goods manufacturer in the world and the most sellling trademark in Europe.
The Whirlpool white goods and embedded products will be introduced in the Vestel showrooms as from the first quarter of 2006 under the scope of the agreement, which was signed in order to improve a contemporary store retailing in paralel with the developing marketing applications and multiple trademark strategy of Vestel, and to offer customers more options.
Whirlpool, which targets to become the leader foreign trademark in Turkey, will get together refrigerators in the medium-upper and upper segment, washing machines, ovens, dishwashers, microvawe ovens and a wide range of embedded products with the Turkish customers in Vestel showrooms.
From Turkish Weekly