To further strengthen its existing washing machine line-up, Electrolux Kelvinator Limited (EKL), a subsidiary of the Electrolux Group, a leader in powered household and outdoor appliances, has announced the launch of its new top of the line washing machine Fabriglow, the wonder machine with life nourishing features.
Speaking on the occasion, Sanjeev Wadhwa, general manager, marketing, Electrolux Kelvinator Limited, said, ‘Electrolux Kelvinator is committed to bring innovative and technologically advanced products at affordable prices to the customers. The company’s overall strategy is to develop innovative products as per customers’ current and latent needs. Launch of Fabriglow, developed on company’s brand proposition of Nurturing Hopes. Nourishing Life, just furthers this commitment’.
Fabriglow, a top loading fully automatic washing machine with eight wash sensitive programmes, available in six kg capacity, offers a number of unique life nourishing features such as Digital Electronic Micom Control and 360 Aqua Force. The washing machine is also equipped with Intelli Clean Logic, which takes water automatically, depending upon the wash load, and indicates the actual requirement of the detergent. Depending upon the temperature of water, it also automatically adjusts the timings of wash and rinse cycles.
Available in grey colour, other features of Fabriglow include digital delay start (upto 99 hours), digital smart soak that has special churn and soak programmes for effective removal of stains, self diagnostics that diagnose and display operational errors automatically, digital remaining time indicator, intelligent wash resumption, bleach/softener dispenser, rat guard and lint filter. Fabriglow is priced at Rs 13,100.
Maintaining the company’s global reputation of producing technologically advanced and consumer-friendly products, the products’ design, usage and other unique aspects are based on the company’s philosophy of ‘Nurturing Hopes. Nourishing Life’. The new model and existing range of Electrolux Kelvinator refrigerators and washing machines will be sold through the company’s wide and spread network, the release said.