Reuters reports this morning that Dixons Retail is to close all of its Pixmania stores and to scale back its online presence as part of a turnaround plan for the ailing Pixmania brand.
Pixmania, which sells a wide range products range home including domestic appliances, has weighed on Dixons by struggling to make money in austerity-hit southern European markets.
Dixons, home to the Currys and PC World chains in Britain, Elkjop in Nordic countries, UniEuro in Italy and Kotsovolos in Greece, has closed around 30 Pixmania outlets, including stores in Spain, Portugal, Belgium and France, a spokesman told Reuters.
Pixmania’s online stores in those countries will continue but the company has exited 12 online markets across Austria, Switzerland and eastern Europe. It will now operate in 14 online markets in total.
In August Dixons took day-to-day control of the unit in order to step up plans to restructure it and stem operating losses which rose to £17.1 million. Dixons also took a 45 million pound writedown on the value of the unit.