LG is showcasing its newest kitchen lineup that is set to include built in appliances at IFA 2015 and, although we’ve not got all the details yet, we managed to get some information.
LG STUDIO is the range of products that are in focus and the PR blurb waxes lyrical about them “having been designed to seamlessly integrate into kitchens for maximum convenience and the best possible performance to enhance the quality of customers’ meals”. See what we mean, classic PR.
It drones on but we’ll save you from all that and cut to the chase with what LG are up to and try to un-PR it all.
Most of it though appears to be about giving old stuff a new name and, making it into something new. Please note that giving old technologies a new name doesn’t make it new technology!
LG STUDIO Oven
The LG STUDIO oven features Easy Clean technology, which includes advanced hydrophilic enamel enabling easy clean-up of food messes and, if you’re baffled by that, don’t worry about it, we are as well but we assume they mean it’s a self cleaning oven using water, like Amica has been doing for years.
LG Smart ThinQ™ allows users to download, update and share recipes with friends and relatives via their smartphones, tablets and other smart devices. The LG STUDIO oven is NFC-enabled, which automatically sets the mode, temperature and time for a given recipe after tagging a smart device to the oven.
Also seen elsewhere long ago so, noting is really new here other than the use of NFC perhaps and, whether people will pay the premium for, let’s face it, a feature that they will likely rarely use is doubtful.
LG STUDIO ovens even self-diagnoses malfunctions to cut down on the time and expense normally required to repair kitchen appliances.
Woo hoo, more error codes!
LG STUDIO Refrigerators
LG’s advanced Inverter Linear Compressor has been re-designed to be more compact and to seamlessly integrate into the premium LG STUDIO refrigerator. Inverter Linear Compressor technology enables the LG STUDIO refrigerator to be an industry leader in energy savings, freshness, low noise levels, capacity and durability.
Yet again there is nothing especially new or innovative here, all they appear to have done is make the compressor smaller. Almost all manufacturers are either using (for years in some cases) or moving to linear compressors.
Already there have been questions raised over the claims of freshness and durability as, like us, many think it’s just complete hogwash.
The Inverter Linear Compressor also regulates cooling power and reduces internal friction, making the refrigerator incredibly efficient, earning it a European Union efficiency rating of A++. And with the industry-exclusive Total No Frost technology which utilises the Multi-Air Flow system to evenly spread cool air into every corner of the refrigerator, there’s no icy build-up and food stays fresher longer.
Again, nothing new there at all, just PR blurb.
LG STUDIO Dishwasher
It washes dishes.
The LG STUDIO dishwasher delivers spotless results and energy savings using TrueSteam™ technology while still delivering A+++ energy efficiency with LG’s unique Inverter Direct Drive.
So they’ve used a smaller motor and saved a tiny amount of electricity, maybe.
TrueSteam™ discharges high-temperature steam particles directly at food particles to melt them away, leaving dishes immaculately clean. Temperature and pressure are managed by the dishwasher’s built-in steam generator, which has a delicate touch yet is powerful enough to eliminate even the toughest stains so there’s no need to pre-wash dishes or cups by hand.
Just like Bosch, Electrolux, Beko….
LG STUDIO Induction & Gas Cooktop
The LG STUDIO induction cooktop features Touch Slide Control which allows all functions including heat levels to be adjusted from an intuitive and easy-to-clean ceramic control panel. The gas cooktop features dual front controls, which free up more space for preparing one’s favorite dishes, as well as a flame failure safety device, which gives homeowners peace-of-mind by preventing gas leaks when the flames go out.
In other words, nothing flashy, just some built in hobs.
Speed Oven
We think these are just combi-microwaves, it’s not all that clear as we write this.
The Speed Oven is equipped with a Charcoal Lighting Heater™ which emits a rapid flow of intense heat to reduce cooking time. Compared to conventional built-in ovens, LG’s Speed Oven can prepare a 1.5kg pork roast 74 percent faster, while still delivering crispy-on-the-outside, yet juicy-on-the-inside results due to the Charcoal Lighting Heater’s fast heat dispersion. The Speed Oven’s interface is interactive and features the Auto Menu function which offers a wide range of pre-set modes to help prepare one’s favorite dishes with a minimum of fuss and preparation. And the full stainless design makes it an ideal, premium-looking addition to any kitchen.
