LG Takes Aim At Dyson

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LG has recently made moved forward in its vacuum cleaner business by successfully developing a next-generation motor for the cleaning device, which the firm said was more powerful and energy efficient than those of Dyson, the world’s top vacuum cleaner-maker.

 

The latest motor, that LG call the BrushLess Direct Current motor, is the successor of the inverter motor installed in the firm’s cordless vacuum cleaner lineup Cord Zero that was released earlier this year. The latest vacuum cleaner motor is built on the same technologies, similar to those used in washing machines, as the first-generation model, but performs much better thanks to technical upgrades, according to the Seoul-based electronics firm.

Despite being 60% smaller and 49% lighter than its predecessor, LG’s new inverter motor outruns other small inverter motors for vacuum cleaners out on the market in terms of energy efficiency and battery life, according to LG.

LG did not give details on the exact suction power, but said it would exceed 200 watts, the highest level among cordless vacuum cleaners.

“LG’s competitive edge in the home appliance market is based on its topnotch electronics parts,” said Jo Seong-jin, CEO of the company’s home appliance and air solutions, in a statement.

He also vowed to keep pushing for synergy between the set and component divisions inside the company.

In line with the initiative, the company has set up a compressor and motor business department focused on research and development for motors.

Posted in LG

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