Yell.Com

Re: Yell.Com

eastlmark wrote:beware of the dedicated number as the odd dialing code puts off those who like to only deal with a local customer. Knocked Yell.com on the head a few years ago after little response. A hard advert in the book still brings results.

I agree with the spurious phone number thing. However I came out of Yellow pages last year. Transpired to be a good move.

My spend was approx £6k, now it is less than £200 for a little tiny box.

The result is that my chargeable work revenue in £-p has dropped YTD by 1.22{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d}. (King of spreadsheets) That small amount does not justify the ealier £6k annual spend. Added to that we no longer get the dross phone calls from punters whose makes we do not repair.

Personally I’m a fan of Yell.com as it does work, but there is no need to have all the add-ons and little bits they want you to take up in order to improve the salesmans commision.

30 years ago you had 1 phone fixed in the hallway, and the books were underneath. Now we have cordless and the books are stashed away. I have trouble finding the phone sometimes, no chance with the books. Therefore it is Google or Yell.com for me. If I do that you can be sure there are millions of others doing the same.

There is one sad thing about this though, you don’t only get the man from Yellow Pages telling you they are wonderful, you now get a visit from another sales rep regards Yell.com, and guess who pays their wages.

Alex

Re: Yell.Com

What Alex says is very true, but, if anyone is going to use a directory I think Yell is still the #1 choice. OK maybe its the elder generation nowdays but they are the ones with the money to spend and who dislike buying new stuff at a whim. Call me old fashioned but we still have our landline in the hall and yes the directories are stacked underneath it.

Re: Yell.Com

squadman wrote:Just closing up tonight saw the Yell rep on the phone with what he called a unbelievable deal !

£ 310 quid for the year, adverstiment on Yell.Com, weblink, and dedicated phone number in place of your own but which connects to your normal number so you can get stats on the results ?

Anyone have any comments of this deal ?

Really ?? yell offered us that package,so we placed an entry in about 8 books,when i asked about the stats for the phone numbers they gave me some bull**** excuse saying that ‘that info was not at hand’.
To me they were too embarassed to show us the figures because we had been keeping tabs on the calls and we knew the figures would be very low.Hence we declined further entries as we were not breaking even on money spent.

Re: Yell.Com

Alex wrote:

eastlmark wrote:
Call me old fashioned but we still have our landline in the hall and yes the directories are stacked underneath it.

Goodness me, would that be between the Aspidistra and the Umbrella stand?

Alex

are your saying I am old fashioned and stcuk in the 70’s? At least I am not getting excited by the latest Queen CD 😆

Re: Yell.Com

kladave wrote:Hence we declined further entries as we were not breaking even on money spent.

A fact born out by many of us that still advertise with Yellow Pages. Alex has cut back by £6K and not noticed any decline. I too have cut back my YP advertising budget by some 75{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d}-80{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d}, to 2 small block ads in 2 directories in fact. The benefit is that I’m still listed in the sections I want for a fraction of the cost AND I get a free listing on Yell.com. All the exposure I need without must compromise I reckon.

Take time to thumb through the national newspapers financial columns and you will see how advertising has taken a nose dive. Yellow Pages are at an all time low, their share value has plummeted worldwide, their customers have found a better way.

Similarly, today ITV are in a desperate situation on advertising income. They’re futile attempts at creating advertising revenue for their ITVlocal.com website through their own marketing company Enable Media ltd (which is SCOOT in fact.:wink:) is causing Michael Grade chewed fingernails and sleepless nights to say the least.

The message is to spend within a tighter budget. Don’t be fobbed off with slick talking sales and trumped up statistics. Remember they are only after your money and have no scruples as to the lies they need to tell in order to get it! :rolls:

like a lot of you we monitor where all our calls come from, repeat business is still our biggest, the second being yellow pages the book, yell.com has been very poor,
we dropped Thompsons, and the BT phone book and cut our advertising in Yellow pages from just over £20k to £12k last year and we didnt really notice any drop off in work, i have again nearly halfed the yellow pages for this year so we will see how that pans out as the year progresses

Re: Yell.Com

I find it interesting that most of you recon Yell online is a waste of money, i hav’nt ever tried it but was of the opinion i would probably have to have a presence there eventually as surely its gonna be the way forward.. glad i did’nt bother 😉

I think there’s probably life left in the good old fashioned paper book yet, & TBH if i’m looking for a local service of any description, i dont even consider t’interweb.. just grab the local rag or yellows if i cant get a reccomendation from a friend, & i guess thats how lots of peeps think.

The ONE thing i wish would happen is (ironically) that they would fire all their bloody reps & let us book the Yellow pages online, that would save them a shed load in wages & save me from the dreaded yearly visit from one of forked tongue devils 👿 :rolls: