Like virtually every single maker on the planet, Beko has launched what it’s calling AI-Driven appliances but we’ve pored over what we can find on it and we don’t see much “AI” going on here. 

To be clear, we like Beko and we will often tell people in guides etc, that Beko is a decent pick in the lower echelons of the appliance market so we’re not having a pop at Beko here, other than, surely they could’ve either left out the obligatory AI hype stuff or, actually, done some AI stuff.

 To say that what’s being announced here is AI is a bit of a stretch.

Sure, there’s talk of the was or dry cycles etc being analysed and then modified to suit consumer use cases but, any two loads will rarely be the same so it seems to us that’s not really of much use to most people.

Other than that, we can’t see much new here or anything that couldn’t have been done before by most machines or connected apps. There’s also no note of whether this is a local service or one that relies on remote servers to operate, though we suspect it will be the latter. 

When we’ve spoken to customers, people who actually use the machines, they couldn’t care less about AI in washing machines, dryers and so on, they just want clean dry clothes in an efficient manner that suits them. Most care little about the bells and whistles like this.

The full press release is as follows:

Beko Presents AI-Driven Smart Appliances, Advancing Sustainability and Consumer Convenience

As the world’s largest home and consumer technology event, IFA Berlin once again brings together industry leaders to unveil cutting-edge innovations that anticipate and meet evolving consumer needs. At this key moment for the industry, Beko proudly presents its pioneering advancements in smart home appliances, reflecting a strong commitment to sustainability and enhanced user experience.

Building on a legacy of reliability, Beko is taking a significant step forward by integrating artificial intelligence (AI) into everyday household appliances. This integration enables appliances to learn from users’ daily routines, optimizing their performance to improve energy and water efficiency without compromising convenience or functionality.

A key enabler of this smart home revolution is Beko’s platform, HomeWhiz, which provides users with actionable insights and seamless control over their appliances through their smartphones. HomeWhiz offers a range of powerful features designed to reduce environmental impact and extend appliance longevity, including:

• Energy & Water Management: Tracks consumption patterns and delivers clear, actionable insights that help users reduce utility bills while conserving resources.
• Over-the-Air Updates: Allows remote deployment of new features and efficiency upgrades, ensuring appliances remain up-to-date and continue to improve over time.
• Predictive Maintenance: Monitors appliance health to identify potential issues before they escalate, helping prevent breakdowns and prolonging appliance lifespan.

Within Beko’s innovation portfolio, the Intelligent Laundry Care suite highlights the company’s commitment to combining fabric care with energy efficiency.

Featuring SenseWash technology, these washing machines employ multiple sensors to detect fabric types and load conditions, automatically adapting wash cycles for optimal care and performance. Impressively, A-60% models achieve up to 60% greater energy efficiency compared to the standard A class energy limit under EU regulation standards.[1]

Connected via HomeWhiz, AdaptiveWash technology leverages AI to gather feedback after each cycle, continuously refining wash programs to deliver customized laundry results aligned with individual consumer needs. Meanwhile, the new FabricCare™ technology ensures up to twice as gentle washing[2] through a specially designed drum and paddle system that evenly distributes detergent and minimizes fabric friction—extending the life of garments.

Enhancing energy savings further, EnergySpin[3] technology represents a breakthrough in washing efficiency by optimizing drum movements to achieve up to 35% energy reduction across a wide range of everyday wash programs—not just in eco modes—compared to prior Beko models.

Additionally, while delivering efficient drying efficient drying performance, SilentDry tumble dryers provide superior acoustic comfort, operating quietly at 57–60 dBA. Connected via HomeWhiz, AdaptiveDry technology gathers feedback after each cycle and adapts programs via AI, ensuring laundry results perfectly match consumer preferences. Also, recent tests by Stiftung Warentest ranked two Beko dryers among the top five: one for outstanding energy efficiency and another for the fastest drying time. These models also earned the title “best value for money,” combining reliability and affordability for more accessible energy-efficient drying.[4]

Akın Garzanlı, Chief Marketing Officer at Beko, said: “Our vision is to harness AI technology thoughtfully to create smarter appliances that adapt seamlessly to everyday life. However, while innovation drives us forward, reliability remains the foundation of everything we do. Consumers expect appliances that perform consistently and last for years, and we are committed to delivering that promise alongside cutting-edge technology. By integrating features such as HomeWhiz, AdaptiveWash and AdaptiveDry, we ensure our products not only meet evolving needs but do so dependably, helping users make eco-friendly choices with confidence.”