The Electrolux Group are launching a £3 million national advertising campaign for Zanussi products from the end of April.
The campaign is pushing the “Timeline” feature on the new Jetsystem washers which allows sonsumers to tell the appliance when to start, the appliance will then give an estimated finish time for the selected program.
The campaign is set to run on ITV channels, Channel 4, Channel 5 and Sky TV.
Egyptian Minister of Foreign Trade and Industry Mounir Fakhry Abdel Nour has inaugurated Electrolux Group’s newest factory producing household appliances in the 10th of Ramadan City.
Better Life, the Easa Saleh Al Gurg Group’s new home appliance division, has added the billion dollar Italian brand Zanussi, to its growing portfolio of international brands.
Zanussi is launching a new range of QUADRO® of built-in appliances which Zanusi says re-energizes and reaffirms the Zanussi design identity. In other words, Zanussi are back to doing some funky designs.