In case you missed it this is Hotpoint’s new logo, which runs with the tagline “Designed for the real world”. The logo and new image was recently launched on the 16th of March by Marco Merloni, the CEO of Merloni Elettrodomestici the parent company of Hotpoint at a presentation in London for dealers.
The changes will be backed by an £11 million advertising campaign encompassing press, both trade and public, display stands, training a new display centre as well as television advertising.
Seven-hundred workers at a North Staffordshire factory hit by a pay dispute have voted in favour of industrial action. Workers at Merloni UK, in Blythe Bridge, have imposed a work to rule from today and an overtime ban will start on Monday. Further talks at the former Creda factory were held toda…
Indesit have announced that hundreds of jobs will go as they close the Creda cooker production facility at Blythe Bridge today. The Staffordshire factory is to close with the loss of more than 600 jobs. Indesit said production at the former Creda plant in Blythe Bridge will move to the company’s …
Ever Fresh, the vacuum system by Ariston, quadruplicates preservation times The Italians’ shopping habits are changing, as they have less and less time for shopping and cooking.
New badge, new image, more new problems for us in the trade (nothing new there though).
New logo looks like a roof tile!