The Hoover Flights Fiasco BBC2, 12/05/2004, 21.50.
Part of, The Trouble At The Top series. It tells the know infamous story of the Hoover flight Fiasco. Spend over £100 and get two air tickets? It ended up costing Maytag, Hoover’s owner at the time more than £50 Million. Harry Cichy & Sandy Jack formed a pressure group, to fight Hoover & Maytag. It took them all the way back to Maytag HQ in Newton Iowa USA. The rest is as they say Marketing History!
Many a top honcho will be be watching not least Maytag CEO Ralph Hake & now retired ex CEO Len Hadley. With Cichy’s book, “Fighting The Corporation” Maytag Harry & Hoover, out later this year,this one not to miss.
The now infamous Hoover Flight Fiasco BBC2. Part off The Trouble At The Top series, produced by Angela Chan. It cost Maytag over £50 million, & just maybe a whole lot more?