Electrolux Chalks Out Makeover Strategy

NEW DELHI: In its bid to comply with the recommendations made by McKinsey, The Rs 480 crore Electrolux Kelvinator Ltd (EKL) is all set to reposition and rebrand itself. The company also upped its adsepnd by 5-6 per cent of its total turnover last financial year (ending December 2003) as against 4…

Einstein the fridge fixer

After he revolutionized the concepts of space and time and helped usher in a new view of light and matter, Albert Einstein turned his talents to the refrigerator.

Whirlpool sweetens final offer to union

Whirlpool and Local 808 have reached a tentative agreement on a five-year labor contract that will give workers a raise of $1.05 an hour over five years, plus $2,300 in lump-sum and signing-bonus payments over that time.

Whirlpool, union narrowing gap

Negotiators for Whirlpool and Local 808 of the International Union of Electrical Workers have moved closer on wages, vacation eligibility and other issues this week as contract talks entered their final lap.