TO position itself as a complete home appliances company and achieve its growth targets, Electrolux has chalked out an aggressive advertising and product strategy in the next year.
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Well-Being Products Beginning to Ripen in All Industrial Sectors
A private economic think tank advised companies to link the current well-being trend to product development and sales, selecting the term as a management keyword for 2004.
Mission to make washing machines sexy
Marco Milani is having his picture taken, and he is very keen that the shiny new washing machine behind him should not get into the photograph. Not that he’s worried about being upstaged by a domestic appliance, but he’s convinced that his competitors will study the design with a magnifying glass…
Whirlpool Spins Ahead
(Originally pulished on 17/12/03) It may have taken a few months to emerge from the spin cycle, but appliance giant Whirlpool (NYSE: WHR) on Tuesday offered up some better-looking indications of things to come. The company, which makes many of the appliances that may be in your own home under its…
Final meeting for Electrolux task force
(Greenville, December 24, 2003, 7:16 a.m.) Its coming down to the wire to save Greenville’s Electrolux refrigerator plant and 2,700 jobs from moving to Mexico. In October, company officials told employees they may move production out of the country beginning in 2005. City officials responded by c…
Christmas Wishes From UKW
Well that time of year has rolled around again where some of us have to pretend to be Santa and it’s when we all have to put up with our families whether we like it or not. But for what it’s worth, Merry Christmas everybody from all here at UK Whitegoods.
Home appliance giant readjusts China strategy
BEIJING – Electrolux, one of the world’s biggest household appliance producers, announced here on Monday that it is planning to become the leader in China’s light home appliances market over the next three years
UKWhitegoods meeting February 2004
We have now arranged the date and venue for the next UKW meeting.
Whirlpool Shuns It’s Own UK Service Partners!
Word has reached UKW of the reasons for Whirlpool’s UK Franchise Manager, Tim Lynch, leaving the company at such short notice as we reported on 9th December 2003 which came as a surprise to many people.
Domestic Appliance Modifications
Appliance Modification Often appliance, just like cars, require modifications or changes to the original spares that were fitted. In recent years it seems to have become more of a common practice that we are seeing modified spares and kits to be fitted to appliances. When this happens…