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How does our ISE machine compare to a good make like Bosch because I`m hearing/reading (on this site) a lot about £300 getting you a good quality Bosch washing machine.
Now I don`t want to be negative about this and I know the benefits of us recommending our own appliance but I think we are faced with some strong competition if a good product like Bosch are retailing at that price with a 2 year guarantee.
Don`t see the £200 Indesit/Servis/Beko etc. machines being a problem because they have proven themselves to be an unwise/uneconomical purchase but I think selling a machine at £400 is going to be tough going.
We need the new ISE to be of better quality than Bosch on top of the service and back up we can offer.
Bryan
Re: Bosch v ISE
I think the trick would be not to stand them next to each other in the shop.
The Bosch will have a slower spin. A 1400 Bosch is around £400ish, or only as cheap as £350 if you bought it off some internet people (without installation etc).
The plus points for the ISE is it’s story I think. I.S.E – Independent!!!! And the 5 years service. And the tub construction. It’s a machine worth £400.
When the public come to me for a washer, I tell them…
If your sending £200, go to Arg@s and buy a piece of… 🙁
If your sending £300 upwards, get a Bosch off me. 🙂
If your spending £500 upward get a Siemens off me. 🙂
The ISE is going to fill the gap perfect! 😀
And soon I think we’ll be selling the Bosch as the cheap pish if the Viva is anything like the rummors 😕
And the person that repairs it, shoud it go wrong, is the person that sold it so thay have to be able to stand by the product.
Apart from which is local service, by a local repairer and advice from a local repairer. Don’t forget the value in that as people don’t like nameless call centres.
K.
Re: Bosch v ISE
Where we can compete strongley is that the customer allready knows us because we have been looking after their appliances for years and know the quality of our service, that we respond more quickly to them than manufacturers own service, and that includes bosch.
Remember we will be supplying our agents with a free comprehenive van stock of spares with the first appliance sold. so if they have a problem you can complete that call first time, within two days of their call.
So tell me Bryan can Bosch gurantee that ? NO !. and how do I know that ? I’ll tell you why ! because I am a Bosch service agent and I cannot afford to stock every spare for every appliance they sell to carry on my van.
With ISE you dont have to ! as the initial stock comes free. so no more double calls to complete a repair.
That makes you happy because it’s a first time hit and the customer is happy because she’s up and runnin’ again in no time.
Sorry Bryan ! but you seem to be missin’ the whole point here. A machine, is a machine, is a machine, it doesnt matter who makes the soddin thing they are all much of a muchness and dont make the mistake of thinking that all all bosch machines are made in Germany cos their not.
The whole point is the quality in speed of service, trust and customer back up that we as indies can and do provide, that is the real value of this deal and is exactly the message that we need to convey to our customers.
For years as indies we have all under valued ourselves and our abilities
for the first time you have a brand that you can sell that allows you to hang on to the service work on the appliance supplied, for the first time Bryan you will be given all the technical back up you require, you will be given a decent rate to repair the appliance within it’s gaurantee period.
for the first time you have the advantage of retaining your sales customers for five years with the chance of providing them with more products.Why not give yourself a chance to explore the potential & possibilities instead of looking gift horses in the mouth.
In passing I would just like to stress that no offence is intended in my remarks but I think you should be able to guage my passion and belief in the success of this project.
Regards Sean
Re: Bosch v ISE
If you want to look at this in a slightly different light just look at Hotpoint and Hoover before they were bought out.
Both were not the best (certainly not as good as the ISE IMO) and they broke a lot, they were also not exactly what you’d called advanced technologically even in thier heyday. They were simple machines made for the UK market and they were, generally, pretty expensive really all things considered.
But they sold bucketloads of the damn things.
Why?
Dead easy to answer that, both were well known UK brands and both were recommended a hell of a lot by engineers because they were simple and could easily be fixed, as well as the local engineers having a stock of spares. And, what spares were not in the van could be gotten within a day or two very easily and often locally, so a high quality of service.
Due to the volumes being driven on spares the spares were also cheap as chips. Both companies allowed that and the cost of OEM service to contribute to thier ultimate downfall as it got too expensive.
People were prepared to put up with the odd fault because when it did happen it was easily, quickly and cheaply put right by almost repairer out there and outside of warranty almost always by an independent.
Why can’t we do that, take the positives and use them to our advantage with out own brand? Since both those companies no longer supply what we need to sustain our repair businesses which is the the quick easy first hit, profitable, repairs that we all love. The answer is that we didn’t see any reason why we couldn’t do it for ourselves and protect our own futures and at the same time give value to our customers.
K.
Re: Bosch v ISE
Del wrote:
Sorry Bryan ! but you seem to be missin’ the whole point here. A machine, is a machine, is a machine, it doesnt matter who makes the soddin thing they are all much of a muchnessThanks for the reply Sean and I fully agree and understand all the points you make except for the above quote.
If you don`t mind me asking who is the manufacturer of ISE or is this going to be revealed in time to come.Bryan
Yep agree with all that too Ken.
I thought that was out in the open.
The machine is made in Turkey by Beko to our specification, before you sigh or whatever, it is NOT the cheap Beko that you are used to seeing. The machine we have is unique.
But that doesn’t mean to say that it will always be so. 😉
K.
Re: Bosch v ISE
Bryan, we are bringing the machine to Scotland for the next week or two and we are doin’ a bit of a UKW/ISE roadshow.
Why not pop along to one of the meetings near you. I’ll be there and as Ise are paying for the diesel it’s only fair that you pay for the beer 😆
The venues will be posted on the front page shortly 😉
Sean
Re: Bosch v ISE
Thanks for that info Ken , maybe I missed it but now I know.
Sean , yes already got that booked and looking forward to it.
Beers are on me although you may be better with a wee dram as you`ll be feeling the cold no doubt 😆 .Bryan
Re: Bosch v ISE
kwatt wrote:If you want to look at this in a slightly different light just look at Hotpoint and Hoover before they were bought out.
Both were not the best (certainly not as good as the ISE IMO) and they broke a lot, they were also not exactly what you’d called advanced technologically even in thier heyday. They were simple machines made for the UK market and they were, generally, pretty expensive really all things considered.
But they sold bucketloads of the damn things.
Why?
Dead easy to answer that, both were well known UK brands and both were recommended a hell of a lot by engineers because they were simple and could easily be fixed, as well as the local engineers having a stock of spares. And, what spares were not in the van could be gotten within a day or two very easily and often locally, so a high quality of service.
Due to the volumes being driven on spares the spares were also cheap as chips. Both companies allowed that and the cost of OEM service to contribute to thier ultimate downfall as it got too expensive.
People were prepared to put up with the odd fault because when it did happen it was easily, quickly and cheaply put right by almost repairer out there and outside of warranty almost always by an independent.
Why can’t we do that, take the positives and use them to our advantage with out own brand? Since both those companies no longer supply what we need to sustain our repair businesses which is the the quick easy first hit, profitable, repairs that we all love. The answer is that we didn’t see any reason why we couldn’t do it for ourselves and protect our own futures and at the same time give value to our customers.
K.
Nice (nail and head) post. I sold loads of Hoover machines because “I” personally recommended them and “I” fixed them.
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