CDA Selling ISE

[kwatt]

I’ve been thinking about these machines that don’t add up and I’m standing by my original take on it.

We don’t have enough information to surmise anything with any degree of certainty by a long way.

Nothing adds up and nothing leads to any kind of strategy on the part of CDA. It just doesn’t make any sense to me yet.

K.

[derbyhoppy]

Hi Ken,

Ian Kershaw never has a strategy for anything and his decision making often has no logic to it, its based on his instincts.

If he sees a buck to in selling the ISE appliance as a unbranded free standing washing machine he will.

All we can do is insist we I have that all ISE branding is removed.

Even if we moved distributor, Beko would supply him this machine anyway. This is the nature of own label.

I recommend we watch and see what he does. Given our current volumes we are not in the strongest bargaining position with either CDA or Beko.

john

[Dave_Conway]

Re: CDA Selling ISE

No-one has mentioned the UK sale thing yet on the site 😯

…yet 😉

Dave.

[Del]

Re: CDA Selling ISE

I am given to understand that he will be selling them with no guarantee, we already know that he cant be arsed to obtain spares as he nearly scuppered this project by not obtaining them for us.

I really cant see him shifting them in any great numbers because who the hell would want to take the risk, the one thing we do have to try and be careful about is that our tech info does not get into his customers hands.

The only thing we can do is sit tight and see how desperate he gets, as far as i’m concerned he brought a lot of this on himself by doubling up on stock levels and not obtaining spares and tech info which would have given us more of a flying start had we had them from the off.

As we increase our agents and sales we can then begin to apply pressure on him about dumping our product into our market he will then have to ballance our increasing volume against the low volume he will get from his low volume direct sales.

Sean

[Author]

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