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Interesting take, especially on service…
[video=youtube;lX8D7p8VkNg]https://www.youtube.com/watch?v=lX8D7p8VkNg[/video]
K.
Sadly that wasn’t the level of service I received when I collected a fridge a couple of weeks ago. We were kept waiting for over ten minutes as no one appeared to help. It took a further five minutes for someone to find our fridge. When we asked why the delay we were told he was on a break and sadly no one wanted to cover him. Not good management at store level.
On a positive note that is Exeter High St on the video right at the end. 😀
Don
Currys like to promote quality of service as the reason for their success, but I suspect add-on sales are a more significant factor. This is much easier to achieve in-store than online.
Take the example of my elderly father-in-law a few years back, who went to Currys and chose an approx £550 Samsung TV. Following some smooth talking from the retail assistant, he was persuaded to “upgrade” with a bundle of extras – premium HDMI cable, extended guarantee, premium Sky subscription, DVD to optimise picture setup, etc, bringing the to a shade over £1000.
My father-in-law didn’t understand what any of these extras were or how to use them, so I went back to Currys with him and arranged for all these extras to be refunded, one-by-one
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