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How many of you run a customer database and perodically mailshot your customers to generate work, such as special offers, annual service of appliances, and for those of you with retail fronts, special sale offers and say vacuum cleaner repairs and seasonal services.
Do those of you that use this find that it actually generates work ?
Re: Customer Retention
Just as a note on this and please don’t take it as a negative comment but please be aware of the data protection act.
If you use customer information stored on a database for “marketing” purposes you need a license to do so.
But yes, it can be a good means of effective customer retention.
Dave.
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