Designed to last, built to repair?

[Martin]

My guess is Ken has an answer to this one?

Home page ISE advert “DESIGNED TO LAST, BUILT TO REPAIR“

I know what it means (easy to access and repair and all that cobblers) but the mere mention of repair to any potential purchaser, isn’t that just a bit off-putting? :rolls:

For what it’s worth here is what I would replace it with : –

“DESIGNED WITH CARE AND BUILT TO LAST”

[admin]

Re: Designed to last, built to repair?

Hi Martin,
I guess there are loads of ways to write the same message, using a few more words too, I’m sure John will take on board what you say.
As he is away from the keyboard today, tomorrow and Thursday please be patient and he’ll reply.

The telegraph advertising is a punt, lowish cost meaning we only require a small amount of interest to break even. It does however allow us to get feedback and suggestions from all of you. Feel free to chip in, we will learn from all your comments and suggestions.

Cheers

Kevin

[derbyhoppy]

Re: Designed to last, built to repair?

Hi Martin sorry I am late getting back to you on this,

Our consumer messages have to be both relevant to the customer and defendable in a public debate with our competitors.

At a time where most machines are being built for low cost production thus making single parts cost as much as the machine, this is increasingly making repair a thing of the past and large white goods a throw away commodity causing increasing environmental damage.

By making a machine specifically designed to be easy to repair, we increase lifspans and our able to fight on an evironmental footing i.e. repair is the green alternative to replacement. This is vital in the light of the fourth coming WEEE directive which will get huge press coverage in the new year. I am working behind the scenes to mitigate the impact of WEEE for our agents but also arguing with the DTi to position ourselfes as victims of the government and big businesses this should get us great publicity next year.

I hope this explains why I have chosen repair as a key strand to our competetive advantage.

Regards

John

[Author]

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