Goodbye “Yellow Pages”

[boselecta]

http://www.bbc.co.uk/news/business-41125865

Its official the paper directory has gone.

Its been on the cards for years, a tough decade for them, another victim of the internet!

[stratfordgirl]

Re: Goodbye "Yellow Pages"

Don’t put your cheque book away yet – there’s another 104 books to be issued next year! Expect those well-paid reps (Do they still drive round in their Audi A3s canvassing for business?) to try to persuade you to part with your cash to appear in the last ever issue – imagine the benefit of your advert remaining on that old dear’s shelf for the next 10 – 20 years, all for a one-off fee! Though with all of one wash cycle a fortnight, don’t hold your breath for the next call out.

[boselecta]

Re: Goodbye "Yellow Pages"

Ha, yes those reps really were incredibly persistent telephone pests, they’ve left me voice messages for me for the last seven years, never returned any of their calls.

In recent years I actually thought their persistence was quite admirable or mabe just very desperate.

[Martin]

Re: Goodbye "Yellow Pages"

Let’s all get a bigger advert placed on Thomson Local 💡

[kwatt]

Re: Goodbye "Yellow Pages"

Is that not dead already?

K.

[electrofix]

Re: Goodbye "Yellow Pages"

gave up yellow pages years ago

glad its going save me throwing it in recycling every year

Dave

[Martin]

Re: Goodbye "Yellow Pages"

electrofix wrote:glad its going save me throwing it in recycling every year

It gave me an enormous sense of contributing toward recycling by taking it straight from the doormat, ripping off the cellophane and popping into the recycling bin by the back door 🙁

[funkyboogy]

Re: Goodbye "Yellow Pages"

Our transformation means we will be delivering the final editions of Yellow Pages, starting with the Kingston book in 2018 and ending with Brighton in 2019. These final editions are likely to be retained by households for years to come, so advertisers will benefit from this extended shelf life.

Of course, the reason Yellow Pages is nearing its final print run is that consumers are increasingly turning to digital. That is why we are investing online, and in particular enhancing Yell.com, the UK’s No.1 online business directory[2].

So if you want your business to be part of the final Yellow Pages or are looking to further boost your online profile, call us today on [0800 777 445]0800 777 445.

Best regards,

Richard Hanscott
CEO, Yell Limited

[iadom]

Re: Goodbye "Yellow Pages"

A far greater loss in this area is the demise of the Oldham Chronicle after over 160 years in print. 🙁

The Chron is no more

[eastlmark]

Re: Goodbye "Yellow Pages"

Also gave up years ago but its amazing how many of my new customers even now swear they got our number from Yellow Pages when asked.

[funkyboogy]

Re: Goodbye "Yellow Pages"

ill be considering an add depending on price ,

i think we all get wrapped up in online google this , google that we are missing a trick here i would say

– yes print media is gone with the dodo bird – but there are still some decent picking to be had

[Author]

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