Google Adwords

[kentapplianceworld]

Anyone use the Google Adwords app to advertise on Google?

Is to worth the money?
Do you get a lot of calls from it?

http://www.kentapplianceworld.co.uk

[Martin]

Re: Google Adwords

Why waste money on Google when all you need do is sort your web site out? Your website may look fancy with all apparent bases covered but what it lacks are KEYWORDS. Fancy graphics and links look impressive enough but in order to reach all you seek as new custom your site needs a mass of information. Information Google bots pick up and place you up there on the top of the tree.

The brands you fix, the types of appliance, the areas covered, postcodes, names of towns, villages, even small hamlets. Stick all this info on your site and BINGO you are up there!

I typed on Google ‘Washing Machine repair in Medway’ and you turned up on page 5. Just saying……. 😕

[LothianDomestics]

Re: Google Adwords

Agree with Martin, you definitely need to spend time on your site.

Google Adwords is great if you know what you are doing and how to optimise a site, otherwise you will spend a fortune and get nothing from it.

A few things I noticed with your site:

– Your site is coded to a fixed width which Google is likely to penalise for. Take your website in a browser window and make the window smaller and smaller. You’ll notice the scrollbar appear. What you need is a responsive design that adjusts based on the device, so on smaller screens you see differently laid out content.

-Read over your site, parts of it don’t make sense:

We can help fix or service all your home appliances including
Why choose Kent Appliance World?

– Gallery has 1 image and a blurb that is not even relevant to a gallery page. What is the benefit of even having the page?

– Tumble dryer repairs appears in your menu only when you hover over washing machine repairs. If I hit your site and never hovered over that, I’d assume you never repaired them.

I was only on your site for a few minutes and I noticed all of the above. Imagine what a customer would think. Basically you need to take a step back and look at this from the eyes of a customer. If you visited your site, would you understand everything and want to use your services?

[kentapplianceworld]

Re: Google Adwords

Thanks guys, I will look into all this.

[LothianDomestics]

Re: Google Adwords

One other thing that is no doubt hampering your site is the size.

Your page size is about 3.81MB which is absolutely huge. You want to get that down to about 10 times smaller than that ideally. The good news is it shouldn’t really take that much, you just need to optimise your images.

If an image is showing on a slider that is 200×200 pixels, make the image that size. What you have is a slider with smallish images showing, but the actual image in the background is huge. That means your page needs to load the large image, then scale it down to show it, which all adds to page load. One of your images is just under 1MB and to put that in perspective, that one image is 4 times the size of my full home page including the HTML and all images and I have a slider with multiple large images on it.

BTW, I’m pointing all this out for your benefit, I know it sounds harsh but I don’t mean any disrespect. I used to be a web designer and I am still a programmer/appliance engineer so I can spot the problems from a coding point and also from someone who knows your type of business. It benefits you to make your site as good as it can be, otherwise you can have thousands of hits and not get any sales, which is just as bad as not getting the hits in the first place, or even worse if you paid for those visits.

There are a load of tools which can help you find problems so if you need any help, let me know and I’ll help where I can.

[squadman]

Re: Google Adwords

Can you knowledgable guys comment on my site please.

http://www.appliance-tech.co.uk

Thanks any comments most welcome

[kwatt]

Re: Google Adwords

Nice and clean, looks professional and does what it says on the tin.

I wouldn’t spend on Adwords for that as, whilst it’d get you more traffic, whether it’s the traffic you want is debatable. I’d leave it and see what the natural results were like first, hone it over time and see how it goes.

Do the Google Local thing though, you know the maps thing Ally was on about a couple of years back, still valid, still very worth doing.

K.

[Martin]

Re: Google Adwords

squadman wrote:Thanks any comments most welcome

Yes a nice clean site and comes up well on Google, except for example Maidstone. Boy have you got competition there as your site doesn’t show at all, so many cover that town it seems.

You might consider listing more place names, I mean loads more place names that you cover. The map is good but search engines don’t fuss with maps, they feed on masses of information to put you up there. Aylesford another example, you’re not listed. The big guys have swallowed the alphabetical list of every single town, village and hamlet in every county across the land and put it on their website to grab the action going on down there. 😕

[LothianDomestics]

Re: Google Adwords

squadman wrote:Can you knowledgable guys comment on my site please.

Just had a quick look. First impression was nice site, but no mention of where you do business. I know you have a service area page, but it’s always better to have a blurb on the home page with what you do and where you do it.

I’d also have a read through for spelling/grammar issues.

“We understand if your busy” should be “We understand if you’re busy”.

The guarantee page is difficult to read as it’s just one long string of words, but should be multiple sentences.

I would also look at the following as it makes it sounds like your charge per hour, but your FAQ says it’s fixed labour rates.

“we do not charge a call out fee, but we do charge for the time spent looking at your appliance.”

:tup:

[squadman]

Re: Google Adwords

Thanks for the suggestions guys I will take another look at the tuning of my site.

[Author]

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