Grab ’em by the testimonials!

[gegsy]

Re: Grab ’em by the testimonials!

Hi
Sorry John, just used to Ken and Dave running the shebang on their todd 😳
Please lets hear what direction you wish us to take and we will work with you.

Regards

Greg

[Martin]

Re: Grab ’em by the testimonials!

kheath wrote:Problem is guys that ISE has an MD who you are short circuiting

Not in the least Kevin, in fact my earlier post on the subject was addressed to those who may have access to the overall ISE sales/registration process. I am sure that John heads that department and will take on board our comments from it, assuming of course that John has access to this forum?

[Goatboy]

That wasn’t my intention either, sorry 🙂

[derbyhoppy]

Re: Grab ’em by the testimonials!

Hi All

I do read all the forums with interest and take note of what is being said.

I rarely comment as I like to see what people have to say without my influence.

I am also more of a talker than a writer and am always happy to share my views verbally if you wish to give me a call individually on any subject you like.

When committing to writing it forces me to show my hand therefore I tend to be more guarded on areas of strategy, as I am concerned about ‘copy cat’ competitors or people throwing my provisional thoughts back at me if I ultimately choose a different route.

Having said I will happily share my views on testomonials but in the general context of my communication strategy.

Testemonials hold their greatest value as a staff motivation tool as they balance out the normal customer comunictaion which tends to generally be at best critical and at worst hostile. Therefore while they will make us feel good their value in the world outside is limited.

As a marketing tool they have little value as the public are cynicle about the opinions of people they don’t know particularly when they are published second by a company who they perceive as trying to sell them something.

At the moment my top prioity is making sure we keep our promises thus allowing the trade to endorse what we doing, public endorsment is further down the road but on my agenda.

For the next two weeks I am limiting the time I spend on the road in order to supply you with van stock, the website, retail point of sale, leaflets/fliers/leave behinds.

When our infra stucture is then in place, we can move forward from a position of strength rather than trying to play catch up.

After that my focus will change towards consumer awareness of ISE. This is an area where testomonials do have a roll, but not ones from the general public, rather ones from you.

I intend to commence our puplic relations assault. This will entail further work with the trade press including a follow up with ERT, but more importantly I want to work with you getting local press coverage in your areas; ‘local business sign up to fight throw away society ‘xxx from xxx’ says …..

Free editorial or at worst advertorial, drives hits to the site phone calls to us and you. It also achieves the objective of allowing us to put independent endorsments on the website but not tesimonials from a faceless member of the public but credible press articles.

I hope this looks sensible, any questions call me, but think about your own testimonial for ISE and who would you like to read it.

Cheers

John

[Martin]

Re: Grab ’em by the testimonials!

At last we finally got one 😀

http://www.ukwhitegoods.co.uk/modules.p … 3063#93063

Maybe now we can add it to the ISE website or wherever? 💡

[kwatt]

Like we would never have thought of that Martin. 😉

K.

[Martin]

kwatt wrote:Like we would never have thought of that Martin

…it’s just that John was not too happy with the idea : –

derbyhoppy wrote:As a marketing tool they have little value as the public are cynicle about the opinions of people they don’t know particularly when they are published second by a company who they perceive as trying to sell them something.

…and to be honest on reflection I tend to now share John’s view (especially as it involves my old adversary at RDS 😈 )

[kwatt]

Martin wrote:…and to be honest on reflection I tend to now share John’s view (especially as it involves my old adversary at RDS 😈 )

I’d probably try to see that as an opportunity as they have the facility to deliver where you don’t. 😉

K.

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