Hotpoint ‘funny money’ pricing!

[Martin]

Now how can Hotpoint (Merloni) price the cost of many of their spare parts 😕 . I firmly believe someone just ‘dreams up’ a resale price that it cannot surely justify in order to maximise profits for their shareholders.

Here are just two examples to emphasise my point : 1603030 Hinge Bearing Set (retails @ £2.50, trade price around £2.03) and 2601464 Freezer Inner Door Flap Hinge (retails @ £2.96, trade price around £2.60)

Now these are just small bit of moulded plastic weighing around 15 grams at best, cost to produce possibly 5p a 1,000 I would think? A mark-up of around 5000{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} very likely. Nice little earner Hotpoint and no mistake 8)

Now at the same wholesaler that passes on these amazing Hotpoint (Merloni) ‘bargains’ they sell to the trade a 4 Gang Extension Lead rated at 13 amps complete with no less the 2 metres of 13amp flex and plugtop, a bargain at just £1.99. Just sit back and take that in for a moment…….A hell of a lot of hardware, moulded plastic, brass contacts and precious copper wire….all in for just £1.99! The raw material cost alone must be 100 times greater.

It must be a ‘lost leader’ for the wholesaler I guess to put these out at this price in the hope they will sell loads of Hotpoint Plastic Hinges in return…….but what’s Hotpoints excuse I wonder ❓

Perhaps the Office of Fair Trading have an explanation!

Martin

[Dave_Conway]

Re: Hotpoint ‘funny money’ pricing!

When you consider I can buy the pattern equivalent to 1603030 for less than 50p a pair……….

When Merloni took control of GDA they implemented the minimum spare price of £2.50, this was always the case with Indesit/Ariston spares as that is Merloni policy, it was not Hotpoint policy to do this before.

Dave.

[Author]

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