ISE press release

[johnnyhoz]

Was there a National press release of the ISE? if so could I get hold of a copy to promote it locally

John

[derbyhoppy]

Re: ISE press release

Hi John,

We did no initial press release when we launched ISE for two reasons;

1. Good marketing kills bad organisations therefore a low key start gave us time to set the business off on a sound financial footing, getting the parts into to country, issue van stock, underwrite the guarantee etc.

2. A press release in meaningless without an angle. We are currently working with the Daily Express on a story of shortening lifespans causing increasing environmental damage, repair is the green alternative to replacement.

When this story breaks and subsquent stories relating to WEEE I will make sure everyone gets a copy.

So to answer your question nothing yet but watch this space

Regards

John

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