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Was speaking to a buyer who is employed by John Lewis and he was telling me that the company has increased its turnover by 2 million pounds a WEEK! in the last year. A big percentage of this increase is down to the new John Lewis badged appliances.
So no doubt they have pinched a bit more of the small operators pie 😥
Still I could not see a Comet machine having the same kind of impact 😉
TurboRe: John Lewis Machines
Same thing happening with IKEA, they are using Whirlpool as their source.
Greg
Re: John Lewis Machines
Read all about it. 🙂
What is the JL machine under the skin. ❓Re: John Lewis Machines
Electrolux under the skin Jim although JL sales staff like to pretend it’s AEG.
It’s a very interesting article that is, maybe Tesco et all have some competition. Now I don’t know about anyone else, but I generally go into these types of stores for a specific thing, like… youknow… food! Not a new TV or washer! It really annoys me that the choice in some of these stores of the stuff that they’re good at selling is foresaken for stuff that they haven’t a clue about, they just want to sell it for some strange reason that totally escapes me as there’s less profit in it than their traditional lines in percentage terms.
Weird world.
K.
Re: John Lewis Machines
The last time I was in John Lewis at the Trafford Centre I had a wander round the Whitegoods section ( as you do 😉 ) They had a couple of LG machines and a small working model supposedly showing how stable the direct drive motor was. It was two perspex boxes with a small drum mounted on small suspension legs inside each box. The direct drive drum ran perfectly smoothly whilst the belt driven one wobbled all over the place. Not sure if this was due to the small red block bolted on the inside of the belt driven drum or not. 😉 😆
Yeah Jim, you gotta love some of the claims that manufacturers make in this industry, all too often with absolutely no backup to the claim. Like we all know how stable LG’s are on a wooden floor! 😆
It absolutely staggers me that these companies get away with it.
The latest is LG (again) with the SteamDirect, thus far after asking three times they still haven’t come up with any evidence at all to support what they claim about it. I wrote a bit in the article on the front page, it’s at the bottom now.
Then there’s the Carboran tubs, hands up who’s ever been asked for one back for recycling. In fact, hands up who’s even heard of a return process for them to be recycled?
Then there’s the brands that trade on a name for being a quaity German manufacturer but actually sell machines made elsewhere, but they don’t want customers to know that of course and get pretty cross when you tell people.
And of course there’s the French brands that are German wannabes and also get a bit miffed when you inform people otherwise. Mind you telling people it’s just expensive French crap, while a snappy tagline, probably isn’t exactly politically correct.
It’s all just marketing, just as the JL thing is. But that really doesn’t bug me in the slightest, good luck to them. I’d just rather buy things I want or need from people that are actually informed about the products.
K.
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