MD Updates

[APG]

Re: MD Monthly Update

A trip to Wembley?????? 😯
That’ll be good if ISE can get onto football shirts 😉

And

[EFS]

Re: MD Monthly Update

That makes two of us then :protest:

Steve

[derbyhoppy]

Hi Guys

I have seen most of you this month, those I have not I will mop up over the next couple of weeks.

Just to recap.

1. We will be switching distrutor from CDA to Hi-way express during July
2. The existing machine will be re-badged ISE 5 from the next shipment which we will be receiving on 5th July – There are NO CHANGES to the machine other than the logo.
3. WEEE is live and free collections by DHL start this week co-ordinated by David and myself (order a collection in the same way you order a machine).
4. ISE 10 machines are currently being manufactured and when I have a firm delivery date I will let you know (we are talking days not weeks).
5. Easy payment plan is now available via ‘easy to buy’ and brief will be e-mailed out to you this week (when I have had chance to write it) – This will mean customers can purchase ISE at £18 per week over three years rather than £450 up front (18{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} apr in line with most credit cards).
6. The updated website will be launched when ISE 10 is in the country.
7. My search for a tumble dryer to compliment the ISE 5 will intensify during July.

Any queries contact me.

Regards

John

[Martin114]

derbyhoppy wrote:customers can purchase ISE at £18 per week over three years rather than £450 up front (18{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} apr in line with most credit cards).

Should that be £18 per Month John 😯

[derbyhoppy]

Hi All

I have not updated for a while as we have been working on things which we did not wish to disclose in public until the deals have been done.

ISE 10 washer and tumble dryers made by Asko are now available carry a ten year parts and labour guarantee in domestic settings plus three year guarantee for light commercial usage hair dressers etc.

On Friday we unveiled the ISE 2, a two year guaranteed, AAB rated, value machine. This is designed to compete at the cheaper end of the market, but has all the same ISE principles; if you can not fix it you can’t sell it, you service what you sell and we don’t mark up the parts making out a guarantee repairs economic.

If you want more details on either of these machines, please contact us.

Regards

John

[derbyhoppy]

Re: MD Monthly Update

Hi All,

It’s been a while since I updated you on the public forum.

It’s been a great few months in terms of sales, for which I would like to thank all the ISE agents for their continued support; but it’s been tough as we expand our infra-structure and bring in new products to meet the your requirments for quality products that you service as well as sell but we have to get them at the right price.

The move to Highway Express gave us stand alone logistics which has openned lots of doors to us but has not been without problems.

Your desire for a high quality 10 year guaranteed machine to compete with Meille was met with the Asko made ISE 10 which we should have had in July. I only satifactually agreed a solution with the UK agent on Tuesday (full information available on the Sellers Forum or by calling me).

ISE 2 has been successfully launched and our initial high volumes means we will get UK exculisivity on it’s design in the new year.

The original ISE (ISE 5) is two years old and we have reached the point where an upgrade is appropriate, more information on this in the new year.

We have not been able to source a quality tumble dryer to suppliment the ISE 5 (the search goes on), though we do have Asko made ISE 10 dryers.

Our next product launches are likely to be Dishwashers , we have samples on the way and hope to have something to show you early in the new year.

All the changes have meant our product range has out grown our sales material. We will shortly go to print with a seller’s brochure (PDF version is available now) allong with new leaflets and display stands for those of you with showrooms.

Our first press adverts have appeared in New Consumer and the Ecologist over the last two months, boosting sales and producing enquiries from exciting sources.

Overall the positives massively out weight the challanges. Coming up to our two year aniversary we are very much still here, and setting the ground for some major expansion in 2008.

Thanks to all our agents for the support,

Happy Christmas, Best wishes

John

[derbyhoppy]

Hi All,

The last six months have seen us go from one product to five and upgrade our main appliance the ISE 5.

It has not gone without problems, wrong spec on the initial container of ISE 10s and delays due to testing and bad weather for the new five but we now have a full warehouse and are looking forward to receiving our 5 dishwashers in June (firm date will be given when they are on the water).

Your patience and support during what has been a stressful period for us all has been fanastic and greatly appreciated.

The next six months are all about infra structure.

We are now going to hold any more new product introductions until 2009 to give us some breathing space to catch up with our size. Guarnteed quick supply of spare parts, availability of technical information and support is vital to us and will be our key focus over the coming weeks.

Marketing material to support the range has been printed an intial 1000 brochures have been printed to get the ball rolling are available as is instore display material.

Our advertising and PR work is gathering pace with the recent Sunday Express article following the Ecologist and New consumer ads. We will continue will a presence and the Sunrise ‘eco’ festival at the end of the month and some advertorial work with the Lorraine Kelly magazine and website during the summer where we attack the issue of ‘style over substance’.

The message is slowly getting out there and I hope you are all benefiting from greater consumer awareness.

I hope to get round everyone who has not seen me this year and more importantly the new machines over the next 8 weeks.

Once again thanks for your continued support.

Regards

John

[derbyhoppy]

Hi Guys,

Most of you will know this but thought I would update the public forum.

The New ISE 5 dishwashers have docked and will be in our warehouse Friday with deliveries to you starting on Monday, for details see the website (if you want to see a machine give me ring).

Due to massive demand we have run out of the new 5 washing machines. All orders already in the system will be honoured and machines from container 2 will be available W/C 23rd which means we are out for about 10 days.

While it is a big thank you for selling a container in 5 weeks it’s a big sorry for underestimating the demand.

To avoid further problems we have brought forward container 3 to W/c 7th July so unless we sell container 2 in 3 weeks stocks will be fine from now on.

I am sorry I have not been out and about as much as normal but I have been doing a lot of work behind the scenes particularly with the ISE 10 to secure supply contracts which some of you are already benifitting from with installation payment and in the long term service work.

Regards

John

[derbyhoppy]

Hi Guys,

I have not posted on the forums for a while but most of the posts have been technical rather than business related so I leave Ken and Sean to pick those up.

Thanks for your support on selling the new products with such enthusiasm. We have now finally caught up with stock levels that matches you demand. Hindsight is a great thing, but had I known the new 5 in particular was going to be so popular with volume tripling from verion 1 I would have ordered more stock to start with, but at least now our warehouse is full with buffer stock for all ISE products. Thanks for your patience.

We are not going to bring out any more new products now until 2009 to allow our infra-structure to catch up with our sales.

Sean is doing some fantastic work making sure we have every part for every machine available immediately and updating the tech information with CDs and pocket books to be availble by the Autumn. Ken is working to improve the user manuals (particularly for the dishwasher) and 10,000 corrected brochures will be available from Tuesday. We are going to get some help in the office for David and I have been working behind the scenes on future product introductions (particularly having been to see Asko in Sweden last month), some big public sector contracts for which you will get installation and service work for and some opportunities that WEEE has turned up with the government’s view shifting towards our way of thinking.

Thanks for your support, hope to see you at Sibson at the end of September.

Cheers

John

[derbyhoppy]

Hi Guys

After six months of rapid change forced on us by external market pressures (economic and exchange rate) in internal challanges (moving spares to Kilmarnock and coping with range changes) stability is the watch word for the next few months.

We will get the website updated and produce new brochures to support the new machine over the next few weeks, now we have production machines to photo-graph.

It has also become clear through coversations and threads on the forums we to to clarify our processes in general and service claims proceedure specifically.

As you know we (unlike every other manufacturer) insure our quarantees with a third party Axa, meaning if we cease trading you are covered for parts and labour (unlike Service UK, MFi etc, etc).

While this is good from a secuity point of view it means we have to abide by the rules of our insurers whose T&Cs are printed on every guarantee certificated your customers receive (not that they read them).

Prior to the finacial crisis in the Autumn our claims were rarely challanged, that has changed.

We have always been flexible and helped you where we can, however we do not have a majic pot to cover the increasing number of claims that the insurer rejects (in fairness quite legitemately). At the moment the number of instances where we have had to come back to you on is minimal and we are concious that you all do work on our behalf which is not re-charged. That is why we now feel the time is right to clarify the grey areas.

We intend to publish a booklet expaining how everything works from orders, deliveries through registration to cliams so we all know where we stand. This then gives us a firmer foundation going forward as we move through our fourth year of trading and beyond.

Thanks again for you continued support,

Regards

John

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