Prices in the Shop@

[iadom]

I know this has been raised before, by Martin amongst others. I almost always fit gen spares, g/tee them for 12 months and charge the manufacturers list price and not a penny more.

In a post in the public forums today Chris(P45) linked to a Hotpoint door seal 1603006, in the shop at just under £12.00. The current list price of that seal is £18.84 ex vat.

There is no way we should charge the rip off prices seen on Espares,however I do think that we should be at or near manufacturers list price at all times for genuine spares. By all means offer a non gen lower priced alternative but don’t make us look bad by selling something £7.00 below list price.

Those of us who live in areas that will not stand £50 call out charges need every penny that we can make on spares, as long as we don’t go above manufacturers prices, I don’t see a problem with that.

Jim.

[Dave_Conway]

Re: Prices in the Shop@

http://tinyurl.com/3aezlx

What more can you say Jim 🙁

They’ll shop around regardless…

Dave.

[iadom]

Re: Prices in the Shop@

I see what you mean Dave, that seal to me is £4.26 from Qualtex & £6.99 from Masterpart 😥 , I don’t charge the full list price on items that I get decent discounts on but then I don’t charge the customer £4.95 to deliver it either.

Jim.

[kwatt]

Re: Prices in the Shop@

Dave’s pretty much made the point, but left out a little bit.

Just how do you think that the site was possible? I mean, I’m sorry but we have to finance it somehow.

Part of the finance comes from spares and part from the stuff we we do for the trade. But you also have to realise that if we don’t sell the bits, someone else will. We use a combination but, the more the trade support us, the less we have to rely on the likes of spares sales. I’m not going to beat about the bush, that’s the simple truth of it.

I was talking to Martin about this, as well as others and I summarise it like this…

You have three types of customer in essence…

1. The one’s that will do it themselves regardless.

2. Those that might have a go if they have the info and/or think they can

3. Those that will call in someone regardless as they just can’t do it themselves.

So you’re not going to win with group 1.

You might sway group 2., you might not.

You will get the work from group 3. as they just won’t try.

As engineers you’re not interested in group 1.

Moderately interested in group 2.

Massively interested in group 3.

One of the jobs of this site is to, kinda try to, swing group 2. to take option three and not option 1 or 2.

The short of it is, don’t get too hung up on group 1 as they’re not the people you’re after as they will try to DIY it regardless of what we do or sell. The rest is fair game.

K.

[Martin]

Re: Prices in the Shop@

Nice reply there Ken using the ‘Group’ analogy very good, very true :tup:

‘Tis true, I have broached the subject in the past and now readily accept the harsh reality of the so called ‘groups’ and of Internet trading generally.

It is heartening to realise that (using Jim’s door boot example) it can be purchased in the trade for around £6.50. Leaving a broad mark-up margin of up of more than 180{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} to sell it for less than the manufacturers retail price. A tidy profit by any standards. 😉

[Bryan]

Re: Prices in the Shop@

As a matter of interest what would be the total invoice price to a customer buying 1603006 from the UKW shop ❓
When you add delivery charges and vat it’ll probably be pretty close to the normal retail price anyway I’d expect.

Bryan

[Author]

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