I know I usually suggest things about 3 to 6 months after you guy’s have already brainstormed them.
So here I go again :-
Have you already asked P.& G. to become more actively involved in the site in controling and moderating such potential forums as fabric care , staining problems, detergent advice, water softness, wash system education. etc
I know that they want to keep there involvement low profile at this point in time but there is no reason that they could not do this under a suedonim, and just think of the quedos if ever they did want to be high profile, in that they’d been doing all along. 😯
just a thought
Sean