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if any of you have ever heard of or use the popular smol laundry capsules, basically a subscription laundry detergent service, you will know how they love to market themselves a eco friendly and ethically responsible, right ?
Well I have spotted some seriously flawed statements they have made in relation to their laundry capules which could constitute as mis selling and a breach of fair business competition regulations.
The first claim they have made is that their laundry detergent is quote “The most effective concentrated laundry capsule in the world.” I have checked the ingredients used in smol capsules versus P&Gs Ariel 3 in 1 pods and both products have more or less the same chemical formulation in the same quantitative amounts. There also seems to be no lab tested based evidence to back up this claim.
They have also claimed that their product can quote save you upto 50{e5d1b7155a01ef1f3b9c9968eaba33524ee81600d00d4be2b4d93ac2e58cec2d} on your normal brand price which is also flawed, someone using lidls formil laundry capsules could get 40 capsules at the same cost of a 24 pack of smol laundry capsules, and named big brands on offer in the supermarkets can actually on occasion work out cheaper than buying smol capsules.
I personally also dont see how they can pass themselves off as more sustainable and eco friendly than any other brand using the same ingredients and the fact that more pollution is being used in the delivery process than buying from the supermarket.
On the basis of the above, I would seriously question weather smol are conducting their marketing activities on a fair and balanced level and the evidence suggests customers are being misled and drawn in by their heavy social media advertising and exaggerated claims both on eco friendliness and cleaning effectiveness of the product itself.
Surely you need to take this up with the manufacturers rather than venting on these forums which are in the main for appliance help.
Dondon wrote:Surely you need to take this up with the manufacturers rather than venting on these forums which are in the main for appliance help.
DonBut surely I should be allowed to post an opinion or topic of debate on relation to detergents used in the same appliances, without hindrance, its the internet after all I shouldnt be told what i can vent or what I cant !
Im sick and tired of this attitude on the Internet nowadays where no one is allowed to write anything on the sole basis someone else discredits the relevance of their post or dosent like or disagrees with what they have posted !
Freedom of expression, opinion and debate…….
I keep seeing ads for it on YouTube so two things come out of that, (a) I’m sad and watch too much about appliances etc and (b), they’re throwing money at it.
Does it say who’s making them?
Another thing, you have just stumbled upon why I have little time for a lot of marketing hype, which many do believe that seems to more or less end up becoming a form of confirmation bias. Fact-checking as you appear have done, often completely ignored.
K.
kwatt wrote:I keep seeing ads for it on YouTube so two things come out of that, (a) I’m sad and watch too much about appliances etc and (b), they’re throwing money at it.
Does it say who’s making them?
Another thing, you have just stumbled upon why I have little time for a lot of marketing hype, which many do believe that seems to more or less end up becoming a form of confirmation bias. Fact-checking as you appear have done, often completely ignored.
K.
You speak my launguage, yes even down to the type of laundry detergent you use, is now part of the conformity culture, yet no one questions or thinks logically about anything these days, just as long as its popular they will use it.
I think alot of smols success is down to its pushy online persence on social media platforms and the herd mentality that goes with it, if smol where selling their laundry detergent in tescos I doubt many people would actually buy it or claim to love it as much as they claim on facebook, I have used it and to be completely honest its seriously over rated on every level, it dosent even smell that good either and I dont consider it to be a innovative product. It never has actually won any awards for its laundry detergent unlike ariel has.
I think some people also buy it because its “cruelty free” and is not tested on animals, when the fact is no detergent these days is tested on animals or use amimal ingredients, if the likes of ariel or persil used animal derivied ingredients in every bottle of laundry liquid they sold, then the world would have no animals left, but yet if smol are claiming that the manufacturers of Ariel and Persil use amimal cruelty in order to sell their products, why are smol using the exact same chemicals that are supposedly being derived through “animal cruelty”
kwatt wrote:I keep seeing ads for it on YouTube so two things come out of that, (a) I’m sad and watch too much about appliances etc and (b), they’re throwing money at it.
Does it say who’s making them?
Another thing, you have just stumbled upon why I have little time for a lot of marketing hype, which many do believe that seems to more or less end up becoming a form of confirmation bias. Fact-checking as you appear have done, often completely ignored.
K.
It just says made in the EU, ive seen people on facebook asking the question as to who makes the detergent, but smol suspiciously seem to dodge answering and will respond with a generic answer such as all our products are made in the EU to the highest standard.
Hmm.
If I were to bet, I’d be thinking it may well be made in the UK, Scotland by a certain company that makes pretty much all the generic own label stuff.
I’ve seen, first hand, what it takes to make the stuff, test it and so on as well as get it through the conformity regulation and, let me put it this way, it’s like Joe Bloggs fresh outta prison with a few grand trying to set up an international bank in Switzerland… it just ain’t happening.
So, given and the evasive nature, you’ll probably find it’s a repackaged version (different fragrance and some of the mix) to the stuff you can get off the shelf from any large supermarket flying under their own label. If you buy enough, you can get it to smell different ways, packaged different ways and so on.
P&G/Unilever own several brands, they have different make ups depending on the brand, with each brand at different price points. I know how they do this and there are differences between each product and it’s not just the smell. But, neither of them to my knowledge make for or share anything with others. Any products from either are generally not comparable in many ways to others as they are most certainly not rebranded products.
I’d think the chances of anyone coming up with anything revolutionary when they send countless millions per year on R&D are slim, to say the least, and atop that to compete on cost of production as well… na, just na… ain’t happening.
Wash performance though well, that’s complicated. A long topic to talk about that there’s loads of articles on here.
Basically though, if you use a not very good (dodging the obvious wording) detergent in a not very good performing washing machine (that most appear to be these days) you’re gonna get not very good results and, you’re gonna be throwing out clothes way more and way earlier than you ought to be.
Sadly not enough people seem to care. So you get all of the above centred around BS marketing claims that often are simply untrue or a wicked perversion of the truth.
K.
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